RETAILOBSERVER.COM MAY 2015
56
P
repare for Share was the buzz for the group's recent
PrimeTime! Show in Dallas, but it wasn't just a catchy
theme, a rally cry, or even just an event, nor is it a celebration
of the downfall of a major national retailer. Prepare for Share is a
carefully planned strategy to capture potential market share
opportunities that become available across the scope of
Nationwide's membership over the next couple of years.
"We see the coming year as a prime opportunity to help our
independents Prepare for Share. The changing face of today's
marketplace is creating a once in a lifetime opportunity to gain share
for those willing to lead their companies in new, different, and better
ways," says Jeff Knock, Nationwide EVP. "These share opportunities
are coming from several different scenarios and they must each be
approached in different ways."
The group utilized PrimeTime! as a Launch pad, not only for their
members, but also for their vendor partners, knowing that the
potential for growth for retailers also represents great potential for
Nationwide's Vendor Partners as well.
At PrimeTime!, Nationwide featured a "Prepare for Share
Command Central" booth that was centrally located on the show
floor in Dallas. Nationwide staffed the booth, enabling all members
to receive a personalized and unique market opportunity analysis for
their company and their local market. Additionally, each member
was provided an easy to follow road map, outlining strategies, tools
and assets to "GO GET" that market share opportunity, both at the
PrimeTime! Show, and beyond.
Given continuing industry changes, Nationwide is forecasting a
very profitable 2015 and looks forward to continuing the Prepare for
Share initiative well beyond PrimeTime! The group continues to
innovate industry-leading tools and assets, all designed to equip
their growing roster of independents to continue to thrive and
capture more than their available share.
RO
B U Y I N G G R O U P N E W S
NATIONWIDE MARKETING GROUP
PREPARES FOR SHARE
RO
