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in the New Product Showcases in the Buyers Club in each show
building and the 13 category winners were on display in the Hall of
Global Innovation in the Lakeside Center.
Media attendance included a significant increase in bloggers,
coverage by NBC's Today Show, The Wall Street Journal,
Bloomberg News, Xinhua News Agency, Sinovision, home-
focused YouTube channels and live remotes by Chicago TV
stations. Other major publications included America's Test
Kitchen, Better Homes and Gardens, Boston Globe, BRIDES,
Chicago Tribune, Chicago Sun-Times, CNET, Consumer
Reports, Consumer's Digest, Country Living, EveryDay With
Rachael Ray, Family Circle, Fine Cooking, Food Network
Magazine, HGTV Magazine, Good Housekeeping, InStyle, The
Nest, Philadelphia Daily News, Traditional Home, USA Today/
Reviewed.com and Woman's Day. The show will generate in
excess of 350 million consumer impressions through broadcast,
print and Internet coverage.
The show also included a series of thought-provoking
educational sessions, including keynote programs on the
convergence of housewares and giftware, color trends by Lee
Eiseman of the Pantone Color Institute, an overview of consumer
trends by Tom Mirabile of Lifetime Brands, and former Republican
presidential candidate Mitt Romney speaking at the annual
Industry Breakfast. In addition, the Innovation Theater offered 21
presentations on social technologies, retail design, branding,
intellectual property protection and global lifestyle trends. Audio
and video recordings of the educational sessions are available at
www.housewares.org/kc/ed/15.aspx.
The International Housewares Association is the 77-year-old
voice of the housewares industry, which accounted for
(US)$322.6 billion at retail worldwide in 2013. The not-for-profit,
full-service association sponsors the world's premier exposition
of products for the home, the International Home + Housewares
Show, and offers its 1,700 member companies a wide range
of services, including industry and government advocacy,
export assistance, State-of-the-Industry reports, point-of-sale
and consumer panel data through Housewares MarketWatch,
executive management peer groups, a unique Web-based
community at www.housewares.org and group buying discounts
on business solutions services.
The 2016 International Home + Housewares Show will be held
March 5-8 at McCormick Place, Chicago USA. 2016 attendee
registration and additional show information are available at
www.housewares.org.
THE INNOVATION THEATER OFFERED 21 PRESENTATIONS ON SOCIAL TECHNOLOGIES, RETAIL
DESIGN, BRANDING, INTELLECTUAL PROPERTY PROTECTION AND GLOBAL LIFESTYLE TRENDS
2015 International Home + Housewares Show brims with
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