Proforma (Internal)

TEAM 400 & GROUP 2 GROUP 2* POSITIONING & BRANDING VENDOR SUPPORT BUSINESS COACHES Index Members of the Proforma Family have access to a diverse library of sales and marketing materials and programs. This directory is designed to help Proforma Owners and Sales Representatives use these tools effectively and understand the purpose behind each program. The Proforma Marketing Team's goal is to enhance, energize and simplify the delivery of marketing programs, and to provide Proforma Owners and Sales Reps with the strategic and tactical sales tools that will help them grow their businesses and achieve success. * Group 2 refers to an Owner that is currently part of Team 500 ($400,000 - $999,999 in sales) or Million Dollar Club ($1,000,000+ in sales). Pillar Key Earn More New Customers Sell More to Your Current Customers Hire & Manage Sales Reps Acquire Your Competition Custom Branded Solution ........................................... 1 Global Graphics Network ........................................ 1 Strategic Sales Advisors ............................................. 2 Massive Monday/Group Coaching .................................. 2 ProVantage Customer Development System ...................... 3 Researching, Prospecting, Presenting & Pipeline Activity Tacking ..................................... 3-4 ProVantage Client Development System .......................... 4 HR Selling System .................................................. 5 Promotional Packaging Solutions ................................ 5 Mergers & Acquisitions (M&A) ..................................... 6-8 Business Advisors ...................................................... 8 Recruiting .......................................................... 9-10 Appointment Setting ................................................ 11 Global / Major Accounts ............................................. 11 Marketing Integration & Implementation Program ............. 12 Presentation Folders ................................................ 13 Bright Ideas Campaign .............................................. 13 Thank You Kits ........................................................ 13 Proforma Blog ........................................................ 14 General Capabilities Folder ........................................ 14 Directory of Products & Services .................................. 14 PowerPoint Presentations .......................................... 15 Customizable Positioning Videos .................................. 16 12-Month Marketing Plan ........................................... 16 Customer Facing Creative Kit ...................................... 16 Creative Services .................................................... 17 PROgraphics .......................................................... 17 Print Showcase Book ................................................ 18 eNewsletters ......................................................... 18 Proforma Owner Websites .......................................... 19 The Media Library ................................................... 20 Mobile Websites ...................................................... 20 PROsocial - Social Media Content Sharing ....................... 20 Social Media Sales Challenge ...................................... 21 Social Media Whitepaper ........................................... 21 ProStores .............................................................. 22 eCommerce Selling System ......................................... 22 Digital Media Selling System ....................................... 23 Digital Marketing Webkey .......................................... 23 Proforma View Finder Campaign .................................. 24 Sales Automation .................................................... 25 'It's Just Coffee' Campaign ........................................ 26 Proforma Essentials Mailers ........................................ 26 Annual Proprietary Proforma Promotional Products Catalog .. 27 Self-Promotion Calendar ............................................ 27 Tradeshow Materials ................................................. 28 Proforma Events...................................................... 28 The Proforma Owner Store ......................................... 29 Business Cards & Stationery ........................................ 29 Public Relations / Industry Recognition .......................... 30 Proforma iNET ........................................................ 30 ASI's ESP Websites ................................................... 31 ASI's ESP Web ......................................................... 31 PLP Sourcing Guide .................................................. 31

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