RETAILOBSERVER.COM JULY 2015
4
Eliana Barriga
eliana@retailobserver.com
Happy Summer,
Elle's View As I See It
S
ummer is all about feeding the senses—the sights, smells, sounds,
tastes and feeling of the season. A favorite pastime for me is slipping
away to my favorite local shops on the hunt for my next treasure.
It's a time when I am ready to try new things and take chances with my
décor. I want to see colorful appliances and gadgets to brighten up my
kitchen. I want to see waterproof electronics that will allow me to capture
every moment with my granddaughter by the pool. I want to see the latest
textures and designs for my reading chair that will fit just perfectly by an
open bay window. I'm looking for those stylish planters to give my entryway
some new curb appeal.
I'm looking for inspiration! I'm on the hunt, and want to find products that
are quirky and fun. It's a time to rekindle the nostalgia of summers past
spent at the beach, camping by the lake and eating ice cream on the
boardwalk. A time to remind me of my last trip to Paris, a family vacation in
the Caribbean, hiking in the Peruvian Andes.
It's a time to stir my sense of adventure, of wishes and dreams to skydive,
take that trip to Dubai, go on an Alaskan cruise and take a helicopter ride
over the Grand Canyon. I want to be delighted and surprised as I walk
down every aisle of your store because, YES, I could be out enjoying the
beautiful summer day; instead, I am choosing to play in your store, allowing
you to take me away with a selection of products and accessories that will
fulfill my every need and desire for living the good life!
SUMMER
TREASURES
JULY 2015, VOLUME 26, ISSUE 7
CELEBRATING OUR 26
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
BILL BAZEMORE
KEVIN CUNDIFF
PAUL MAC DONALD
JIM SENDRAK
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
JOHN WHITE
RALPH E. WOLFF
DEADLINE FOR SEPT. 2015 ISSUE:
AUGUST 1, 2015
THE RETAIL OBSERVER
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