12 BizEd JULY | AUGUST 2015
research+insights
The MBA Still Rules the Market
Read GMAC's full 2015 Prospective Students Survey at www.gmac.com/market-intelligence-and-research/gmac-surveys/
prospective-students.aspx. To hear what GMAC predicts for the graduate business education market in 2015, watch this video at
www.gmac.com/professional-development-and-careers/learning-library/webinars/gmac-research-highlights-2014-a-look-back.aspx.
WANTED TO STUDY OUTSIDE THEIR HOME
COUNTRIES, UP FROM 40 PERCENT IN 2010.
STUDENTS MOST LIKELY TO EXPRESS INTEREST
IN INTERNATIONAL STUDY WERE FROM THE
ASIA PACIFIC AND THE MIDDLE EAST.
22
INTERESTED
EXCLUSIVELY
IN SPECIALIZED
MASTER'S
PROGRAMS.
WHEN ASKED ABOUT THEIR GOALS,
THESE PROSPECTIVE STUDENTS
FELL INTO THREE CATEGORIES
Accounting
Finance
Management
Marketing
International
Management
Supply
Chain
Management
Data
Analytics
Career Enhancers
Career Switchers
Aspiring Entrepreneurs
31% 28% 7% 6% 6% 3% 3%
The Graduate Management
Admission Council surveyed
11,674 prospective students who
visited mba.com, the o•cial site
for the GMAT standardized exam,
from October 2013 through
September 2014. Here are a few
of the survey's findings:
52
52
%
%
%
INTERESTED
EXCLUSIVELY
IN THE MBA,
NOT SPECIALIZED
PROGRAMS.
Full-time, two-year
32%
Full-time, one-year
27%
Part-time
15%
Flex-time
7%
Online
6%
EMBA
6%
Joint MBA
3%
28%
34%
38%
