Issue link: http://www.e-digitaleditions.com/i/535074
Marvin, Integrity, Infinity Become Family of Brands Marvin Windows and Doors, Integrity Windows and Doors by Marvin and Infinity Replacement Windows by Marvin now are marketed under one entity: Marvin Family of Brands. The new portfolio of products also is being showcased under one new Web site: marvin.com. The new Marvin Family of Brands portfolio was announced at the 2015 International Builders' Show in Las Vegas, NV, in January. This new positioning brings Marvin, Integrity and Infinity under one fenestration portfolio to better demonstrate the strength and breadth of the company's product offerings and the variety of solutions available to its customers, the company states. "As our company continues to grow and add new and innovative products to our portfolio, we felt it was important to reposition ourselves in a way that would allow us to better serve our customers by offering solutions, and to do it in a way so that whether you are a dealer, a trade professional or a consumer, you can quickly and easily find the best product to fit your needs," said Brett Boyum, vice president of marketing for Marvin Windows and Doors. Study Finds Home Renovation Pros Expect Growth in 2015 A new quarterly index that tracks confidence in the home renovation market among industry professionals indicates confidence that the industry's recovery will continue in 2015. Houzz, a Web-based platform for home remodeling and design, released its inaugural Houzz Renovation Barometer in February 2015. It posted an index value of 74 or higher across all company types for the last three months of 2014, indicating optimism about a continued industry rebound, and an index value of 75 or higher for the first quarter of this year. The Houzz Barometer study found that the economic recovery reached very small firms (firms with fewer than five employees) in 2014. Overall, revenues are improving for firms of all sizes. Many smaller interior designers, landscape professionals, builders/remodelers, specialty trade and other industry firms report aggressive rates of growth (50-plus percent annually), and roughly a third hired new employees in 2014, according to a Houzz news release. The vast majority of professionals are bullish for 2015, it adds. More than 80 percent of interior designers, landscape professionals, builder/remodelers, and specialty trade and 70 IN/BOX continued FORECAST 2015 / STORM & SECURITY PROTECTION 7