Retail Observer

August 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 9 of 67

RETAILOBSERVER.COM AUGUST 2015 10 "The South Coast Metro area in Orange County is the prime location for our new showroom," said Randy Warner, vice president of sales for Sub-Zero Group West. "Sub-Zero and Wolf will now be more accessible than ever to southern California residents, as the showroom is within walking distance of a variety of SoCal home design resources." The showroom's design boasts a large outdoor patio area framed by a nanawall of glass disappearing doors that expose beautiful scenery. The outdoor space also houses a fire pit and a green wall, covered with vegetation. The interior features a fish tank within the bar area, where fish swim among bottles placed on a hydraulic lift. Multiple vignettes feature Sub-Zero and Wolf products, including a contemporary design from Boffi, professional vignette from Mick De Giulio of de Giulio kitchen design, and a transitional style from Bill Draper of Draper DBS, Inc. The all- new line of Wolf Gourmet countertop appliances are also highlighted in individual lead glass light boxes allowing visitors to see every detail. "Sub-Zero and Wolf showrooms provide a special opportunity to our customers," said Jim Bakke, president and CEO of Sub-Zero Group, Inc. "Whether you're just starting to explore ideas for your new kitchen, or are interested in learning how to use one of our products at a hands-on class, our showrooms are a resource of unparalleled, ongoing education and The showroom layout features many exotic finishes and SUB-ZERO GROUP, INC. SHOWS OFF!

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