RETAILOBSERVER.COM AUGUST 2015
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"The South Coast Metro area in Orange County is the prime
location for our new showroom," said Randy Warner, vice president
of sales for Sub-Zero Group West. "Sub-Zero and Wolf will now be
more accessible than ever to southern California residents, as the
showroom is within walking distance of a variety of SoCal home
design resources."
The showroom's design boasts a large outdoor patio area framed
by a nanawall of glass disappearing doors that expose beautiful
scenery. The outdoor space also houses a fire pit and a green wall,
covered with vegetation. The interior features a fish tank within the
bar area, where fish swim among bottles placed on a hydraulic lift.
Multiple vignettes feature Sub-Zero and Wolf products, including a
contemporary design from Boffi, professional vignette from Mick De
Giulio of de Giulio kitchen design, and a transitional
style from Bill Draper of Draper DBS, Inc. The all-
new line of Wolf Gourmet countertop appliances
are also highlighted in individual lead glass light
boxes allowing visitors to see every detail.
"Sub-Zero and Wolf showrooms provide a
special opportunity to our customers," said
Jim Bakke, president and CEO of Sub-Zero
Group, Inc. "Whether you're just starting to
explore ideas for your new kitchen, or are
interested in learning how to use one of our
products at a hands-on class, our showrooms are a
resource of unparalleled, ongoing education and
The showroom layout features many exotic finishes and
SUB-ZERO GROUP, INC. SHOWS OFF!