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10 Contents BizEd MARCH/APRIL 2011 VOLUME X, ISSUE 2 58 DEPARTMENTS 6 From the Editors 8 Calendar 10 Headlines 50 Research 58 Technology 66 Your Turn 68 Bookshelf 70 Classifieds 72 Spotlight Cover photo courtesy of Pepperdine University FEATURES 20 The Eco-Friendly Academic Former Patagonia CEO Michael Crooke is convinced that profitable companies also are socially responsible. 26 The Medium, The Message, The Method Media experts discuss ways to reach audiences and build brands. 32 Marketing 2.0 Interactive online strategies help Grenoble Ecole de Management, IMD, and William & Mary connect with potential new students. 39 Salary Snapshot AACSB International's annual survey of faculty salaries breaks down, by rank and discipline, what business school professors are earning today. 42 The Literate Business Student It's up to business professors to help students develop the strong writing and language skills that will be nec- essary for successful careers, accord- ing to Wayne Smith of California State University in Northridge. 26 24 BizEd MARCH/APRIL 2011 1