Issue link: http://www.e-digitaleditions.com/i/54806
Our graduates hit the ground running. And 1,080 recruiters have taken notice. 89% of our 2010 full-time MBA graduates were hired within 90 days of graduation. And The Wall Street Journal ranks ASU #5 for recruiter preference. Preparing our students for business success is a job we take seriously: • Undergraduate degrees in 14 disciplines and interdisciplinary areas. • MBA self-assessment begins even before orientation. • Real-world consulting and transformational MBA workshops— led by Marianne Jennings and Robert Cialdini. At W. P. Carey, we're developing graduates who will impact more companies for the long run. wpcarey.asu.edu ___________________ is good business. Barriers to Sustainability Recruiting the best A team of student researchers at the Uni- versity of Southern California's Marshall School of Business in Los Angeles says that efforts to encour- age greater investment in sustain- able energy are currently hindered by unclear global environmental policies, the cost of sustainable ini- tiatives, and myopia among politi- cal leaders and consumers. The team of MBA students traveled to 14 countries and inter- viewed 183 business leaders in these regions about their attitudes toward sustainable energy. The executives were part of the Asia Pacific Economic Cooperation (APEC), an organization of 21 member nations that promotes free trade and economic growth. These leaders discussed a range of barriers to investment in sus- tainable energy, says Cathy Kim, who led the team, including high startup costs, low market demand, and uncertain international poli- cies. One problem is that subsidies for fossil fuel energy are 12 times greater than those for sustainable energy, Kim says. In addition, there is a lack of infrastructure in APEC countries to store the ener- gy created by solar or wind production. In November, the team traveled to Yokohama, Japan, to present its rec- ommendations to APEC's 63-member Business Advisory Council. Those recommenda- tions included the need for APEC lead- ers to create a sense of urgency to attract more investment to sustainable energy, move toward transpar- ent global energy prices, provide incentives to customers to use sustainable energy, provide rewards for advances in research BizEd MARCH/APRIL 2011 57 and storage technology, and encourage cross-border investment and energy interdependence. n z