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10 Contents BizEd JULY/AUGUST 2010 VOLUME IX, ISSUE 4 58 DEPARTMENTS 6 From the Editors 8 Letters 10 Headlines 52 Research 58 Technology 62 Your Turn 64 Bookshelf 66 Calendar 68 Classifieds 72 Spotlight Cover photo by Natalie Brasington BizEd JULY/AUGUST 2010 1 FEATURES 20 Taking CARE Helene Gayle of CARE USA is determined to empower women and end poverty. 26 Making an Impact Can business schools track how well their faculty's research reaches its intended audience? An AACSB study aims to find out. 34 Rigorous, Relevant, Rewarded A well-funded prize at Washing- ton University has faculty thinking about practical research. 26 38 Extreme Leadership The University of Colorado at Boulder, Bloomsburg University, and Emory University create new, intense ways to teach students to lead with confidence and courage. 48 Brand & Deliver Notre Dame's Mendoza College of Business institutes a new approach that does more than reinforce its brand. It creates an action plan that ensures the brand permeates every part of the program. 24