Retail Observer

RETAILOBSERVER.COM SEPTEMBER 2015 58 B U Y I N G G R O U P N E W S BRITELITE ENTERPRISES ANOUNCES NEW PARTNERSHIP WITH DSI SYTEMS BriteLite Enterprises, a major manufacturer of professional and home audio products with dealers located all across the country, has signed a distribution agreement with DSI Systems. DSI Systems is the nation's largest distributor of satellite, consumer electronics, furniture, bedding and appliances to the independent retailer. DSI is dedicated to serving dealers with quality customer service and convenience. This is accomplished through individualized service, strong product offerings, a fast and efficient overnight delivery system and instant access to information via the DSI website. Greg Satchell, BriteLite's resident & COO stated that "The partnership will greatly improve our level of service and support. DSI has a 1-2 day delivery to over 95% of the USA. Our dealers will benefit greatly from this combination." In addition to speedy delivery and great customer service, DSI will enable more dealers to take advantage of BriteLite's BIG SOUND on a BUDGET Bluetooth audio speakers. "We expect to increase our business substantially over the next 12 months as a result of this partnership," added Greg. "The addition of BriteLite to our assortment is exciting for DSI and really fills a space that our dealers need. This product line up is fun to sell, looks fantastic on a showroom, and delivers real profit to a retailer. The BriteLite partnership with DSI combines a high demand product with elite logistics that will make a significant traffic and bottom line impact to dealers right away." –Doug Robison, President & CEO, DSI. The market debuted at the Primetime Show in Las Vegas in early August. All of the products were on display for demonstration at that time. Hope we saw you there! NATIONWIDE RECAPS ANNUAL FIELD TEAM MEETING IN ATLANTA Earlier this year, Nationwide Marketing group hosted their annual Field Team meeting at their PrimeMedia production facility in Atlanta. The fifty field representatives and member support professionals from around the nation attended the four-day meeting. The team went through various training sessions on enhancements to some of the group's most popular member exclusive services, such as MemberNet TV, infopads, sales comparison tools, and more about the new distribution channel, the eXchange. Through the exchange of best practices, the team walked away with new strategies to maximize the efficiency of member visits. The highlight of the meeting was the unveiling of the new internal field team app, an exclusive platform developed to improve consistency and effectiveness during member visits. The app assists the field team reps in communicating the group's most popular membership assets and allows the retailer to better understand and develop go to market strategies. Jeff Knock of Nationwide said, "Our field services organization is critical in helping members take advantage of our programs, tools and services, in-store. In particular, as we roll out our 'Prepare for Share' strategy, this team is instrumental in helping our members take the strategic steps necessary to gain available share in their local markets." Nationwide's growing roster of representatives standing ready to assist their 3,800 retailers is an example of the continued growth of the organization. Nationwide strives to constantly evolve their strategy with their supplier partners and ignite success through the independent retail channel by offering their members the progressive tools they need to capture share in their marketplace. RO

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