RETAILOBSERVER.COM SEPTEMBER 2015
16
BOSCH HOME APPLIANCES UNVEILS
NEW ASCENTA DISHWASHERS
New models offer premium quiet,
performance and design features at lower
price point
Bosch home appliances proudly unveils the new Ascenta
dishwashers. Available now, at a starting price point of $599,
the new Ascenta dishwashers combine affordability with the
best of Bosch quiet, flexibility, performance and design.
Bosch continues its tradition as the quietest dishwasher
brand in the US* with the new Ascenta models, which operate
as quiet as 46 dBA – 4 dBA lower than previous Ascenta units.
The new Ascenta line is so quiet, a premium feature called
InfoLight
®
, which projects a red light onto the floor during the
wash cycle, has been added to let owners know the dishwasher
is running.
"Bosch home appliances is proud to offer the new line of
Ascenta dishwashers, which provide value-conscious
consumers with access to more premium Bosch features than
ever before," said Dan Kenny, director of brand marketing for
Bosch. "Our dishwashers are known for offering the best in
quiet, performance and European design, and this new line
continues to deliver on our promise to create appliances that
make life easier."
The new Ascenta dishwashers also provide superior flexibility
SEPTEMBER
I N D U S T RY [ N E W S ]
