RETAILOBSERVER.COM SEPTEMBER 2015
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• Restaurant style metal knobs
• Signature blue indicator lighting
• Truly Flush Mounted™ 24" standard cabinet depth
The new rangetop and range are included in the industry-
leading Thermador One-Two-Free
®
promotion, which offers
savings of up to $6,097 on a Thermador kitchen.
For more details on this outstanding promotion, please visit
www.thermador.com/about/promotions.
SUMMIT APPLIANCE LAUNCHES NEW
COMPANY WEBSITE
New design features user-friendly interface to
enable faster product searching
Summit Appliance, a division of Felix Storch, Inc., has
launched a brand new website for its residential and commercial
product lines. The new design of www.summitappliance.com is
intended to make it easier for users to navigate the extensive
catalog. Additionally, the site offers more product information
and new user-friendly resources.
In the last few years, Summit Appliance has expanded its
product offerings and now carries the largest selection of built-
in undercounter and ADA compliant refrigeration in the appliance
industry. In order to improve the user experience in exploring
these product lines, the new website was redesigned with a
strong emphasis on detailed product filters. Additionally, the
site incorporated an auto-fill search box for users to locate
products or categories more easily. Other features include
downloadable product brochures, a troubleshooting section,
online request forms for service and parts, and informative
articles on product use.
"Our previous website was a great tool for our company, but
the new design takes our brand to the next level," says Paul
Storch, CEO of Felix Storch, Inc. "The new layout is not only
more attractive, but has also been designed to meet the specific
needs of both our vast product line and our detail-oriented
customer base."
The new website maintains the same web address as the
previous summitappliance.com. The site was developed and
designed to be compatible with current browsers and mobile
devices. Product pages can be shared via email and other social
media outlets.
I N D U S T R Y [ N E W S ]
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