Retail Observer

September 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM SEPTEMBER 2015 26 PROSOURCE ADDS ASSOCIATE MEMBER AS NEW DEALER CLASSIFICATION ProSource—the largest specialty and consumer electronics merchandising group in the United States—has created a new Associate Member classification to allow a very select number of larger regional dealers whose business would benefit from participation in the group's audio, mobile, accessory and CI programs to join under this special arrangement. Associate Members typically belong to another buying group and this arrangement does not change how they are serviced in any categories currently handled by their primary group affiliation. The new Associate Members of ProSource include Abt Electronics, Nebraska Furniture Mart, ABC Warehouse, Video Only, RC Willey and BrandsMart. Dave Workman, CEO and president commented, "Our goal has always been to focus on our core strengths and present our vendor partners with a clear alternative to the national retailers for growth and the introduction of new technologies to the consumer. When you combine the existing momentum of new member growth across all classification of dealers within ProSource, and then add the additional buying power represented by our new Associate Members, we truly have become the largest and finest representation of CI and retail dealers in the nation." For information on becoming a ProSource Member, contact: Sherry Dantonio, director of membership at (562) 810-1706, or Sherry.Dantonio@Prosourceinfo.com. EXPLORE THE COLOR OF SUMMER: SANGRIA The versatile DacorMatch color system brings the bright tone of sangria and endless personalized color options to the kitchen Dacor © , manufacturer of ultra-premium kitchen appliances, brings summer inspiration to kitchen designers and homeowners with the addition of the sangria hue to the DacorMatch™ Color System palette. Replicating the jeweled tones of a citrus-infused summer wine, the cheerful color serves as a stylish focal point to any kitchen. "In today's contemporary kitchen, a reflection of individuality reigns," said CEO Chuck Huebner. "DacorMatch empowers customers to create a kitchen working space that not only offers a professional culinary experience, but also captures their personalities." Sangria is one of ten ready-made colors that customers can choose to personalize their Dacor appliances. These colors have been hand-selected by leaders in the design industry for their unparalleled sophistication. Sangria's deep crimson hue reflects the passion and personal aesthetic of the most passionate home chef, and enables customers to create a culinary space that embodies this lifestyle. "The crisp hue of sangria captures the essence of summer," said Dacor President Steve Joseph. "When the party migrates to the kitchen, this spirited accent color is sure to be a conversation starter and complement any celebratory gathering." For more information about Dacor and its innovative products, visit www.dacor.com. I N D U S T R Y [ N E W S ] RO

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