RETAILOBSERVER.COM SEPTEMBER 2015
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STRATEGIC PLANS:
RE-LAUNCHING FAGOR BRAND
IN NORTH AMERICA
U.S. and Canadian Market —A Key Priority for CNA Group
FAGOR AMERICA RECENTLY HOSTED A CORPORATE STRATEGY MEETING WITH GUESTS FROM THEIR NEW
OWNERSHIP GROUP, CNA GROUP, TO DISCUSS THE RE-LAUNCHING OF FAGOR IN NORTH AMERICA.
THE CNA REPRESENTATIVES MET WITH FAGOR AMERICA'S KEY BUSINESS PARTNERS AS WELL AS
U.S. AND CANADIAN DISTRIBUTORS, TO DISCUSS BRAND POSITIONING, STRATEGIC DEFINITIONS
AND INDUSTRIAL PROJECT RESOURCES, AS WELL AS PRODUCT DEVELOPMENT AND TIMING.
IMPORTANT TO THIS CONVERSATION AND PRESENTATION WAS THE GROUP'S FULL COMMITMENT TO
THE AMERICAN MARKET THROUGH SERVICE AND FIELD SUPPORT TO THEIR DEALER BASE; ASSIGNING
ADCO AS THEIR PARTNER TO CARRY OUT AND IMPLEMENT THAT STRATEGY. THEIR VISIT CLOSED
WITH A VISIT TO BUSINESS PARTNERS IN THE FIELD OF INDUSTRIAL MANUFACTURING IN CALIFORNIA.
FRANCISCO MARTIN, JORGE PARLADE, & PATRICIO BARRIGA
I N S I D E R LO O K : FAG O R / C N A G R O U P I N T E R V I E W
