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Management Meets Design by Fred Collopy tems, such as the U.S. Postal Service's methods of handling packages and the Australian tax system's compliance proce- dures. When I described these projects to colleagues, some responded, "Those sound like business school projects." Indeed, designers and de- sign schools alike are taking a keen interest in areas once considered of interest only T 36 en years ago, my colleague Dick Boland and I visited Carnegie Mellon University's School of Design in Pittsburgh, Pennsylvania. We observed its students working to redesign complex sys- By embracing design themselves, management schools can teach students to think more deeply, creatively, and strategically about business. to executives, management scholars, and management schools. No longer perceived as a nicety used to "pretty up" products, design is now being applied to business interactions, strategies, and processes. And with a growing chorus of voices arguing that management education needs to change, design provides a perspective that can make sub- stantial change happen. BizEd SEPTEMBER/OCTOBER 2010