orative Efforts
BY TRICIA BISOUX "A
It can take extra effort to maintain effective, long-term cross-disciplinary programs. In return, business schools expose students to more diverse perspectives and encourage them to explore more innovative business solutions.
business manager, an engineer, and a lawyer walk into a bar…" Most of us have heard jokes that start much like this—the ones with punch lines that depend on stereotypical differences between disciplines. Invariably, we laugh when these individuals fall victim to the limitations of their professional perspectives. But how would these jokes end if, instead of stay- ing locked in those perspectives, the man- ager, engineer, and lawyer built on their collective expertise to craft more innova- tive solutions than any one of them could on their own?
BizEd March/April 2012
19
NEIL BRENNAN
