Retail Observer

October 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM OCTOBER 2015 14 C an you keep a secret in this hyperconnected world? Information is the business asset of the 21st century. So our impulse may be to guard it. Yet in a flat global economy, we have to share it—not just with employees but also partners, vendors, customers and consultants. Here's the risk: secrets falling into the wrong hands can destroy a project, or even bring down a company. And the same technology that enables seamless communication also makes data theft easy, cheap and hard to detect. So what can managers and business owners do to protect and exploit their competitive advantage, maintain productive relationships, and avoid lawsuits? In Secrets: Managing Information Assets in the Age of Cyberespionage you will find the answers, discovering how to: • Identify and reduce your risk of information loss • Deal with employees leaving to join or start a competitor • Manage your data on the Internet and in the Cloud • Build an information protection program with best practices • Respond when you find a breach of confidentiality Trade secrets expert James Pooley has written a 'must have' resource for executives and managers, knowledge workers, consultants, security professionals, entrepreneurs, investors, lawyers and accountants—anyone and everyone who works with information. RO B O O K R E V I E W SECRETS: Managing Information Assets in the Age of Cyberespionage Author: James Pooley provides international strategic and management advice in patent and trade secret matters, performs pre-litigation investigation and analysis, and consults on information security programs. Pooley recently completed a five-year term as deputy director general at the World Intellectual Property Organization in Geneva, where he was responsible for management of the international patent system (PCT). Pooley is an author or coauthor of several major works in the IP field, including his treatise Trade Secrets (Law Journal Press) and the Patent Case Management Judicial Guide (Federal Judicial Center). Publisher: Verus Press

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