OCTOBER 2015 RETAILOBSERVER.COM
35
BRANDSOURCE USHERS IN
A NEW
ERA
AT ANNUAL CONVENTION
& EXPO IN LAS VEGAS
W
hat we're going to do is circle the
wagons to become the most relevant
entity in appliances, furniture and elec-
tronics," said Ristow. "And we're going to strive
to become the gold standard with whatever
we touch."
Ristow discussed the importance of decreasing
big ad spending and, instead, increasing social
media activities to reach more customers on a
local level. He also offered turnkey digital
marketing programs to help members boost
business in their communities.
"We will build the brand where it can make
members money, not spend money to build the
brand," he said.
A keynote address was given by Steve Rizzo,
personal development expert, comedian, author
and motivational speaker, who provided insights
to help the audience shift their way of thinking
and discover greater enthusiasm, increased
productivity and new levels of success by begin-
ning each day on a positive note.
B R A N D S O U R C E B O A S T E D R E C O R D AT T E N D A N C E AT T H E G R O U P ' S
R E C E N T C O N V E N T I O N & E X P O AT C A E S A R S PA L A C E I N L A S V E G A S .
P R E S I D I N G O V E R H I S F I R S T C O N V E N T I O N A F T E R TA K I N G O V E R T H E C E O
P O S I T I O N F R O M B O B L AW R E N C E I N J A N UA R Y, J I M R I S TO W A D D R E S S E D
T H E C R O W D W I T H PA S S I O N , E N E R GY A N D E N T H U S I A S M A S H E O U T L I N E D
N E W P L A N S F O R T H E G R O U P, I N C LU D I N G I N C R E A S I N G R E G I O N A L
E V E N TS F O R B R A N D S O U R C E M E M B E R S TO N E T W O R K A N D S H A R E B E S T
P R A C T I C E S A N D R E - E VA LUAT I N G A N D A D J U S T I N G M A R K E T I N G S P E N D .
"
