Retail Observer

October 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 66 of 67

A LOVE OF COOKING COMES TOGETHER WITH A PASSION FOR CARING. Cook for the Cure ® gives people with a passion for cooking a delicious way to raise funds and awareness for the fi ght against breast cancer. From pink products and celebrity chef auctions to home-based fundraising events, this partnership between KitchenAid and Susan G. Komen has raised over $10 million in the past 14 years. This year, KitchenAid is supporting Susan G. Komen and giving you a great way to get involved and show shoppers you support a cause they care about. We're inviting consumers to bake cupcakes and share an original picture of their creation during October with #10000cupcakes #donate. We'll donate $1 for every picture, up to $10,000*. KitchenAid will announce the program through our social channels, blogger outreach and email. Plus, we'll support it with an engaging site featuring all the cupcakes consumers share, recipes and program details. If this sounds like a cause you and your community want to join us in, please: • Learn more about Cook for the Cure ® at • Order in-store and promotional materials via the Whirlpool Trade Fulfi llment site • Download marketing and advertising assets (email templates, website banners, social media content) by linking to the BuildA website via Webworld or The Hub, or sign in direct at Cook for the Cure ® gives people with a passion for cooking a way to support a meaningful cause. The program raises funds and awareness for the fi ght against breast cancer. Since 2001, KitchenAid has proudly donated over $10 million to Susan G. Komen ® though its Cook for the Cure ® program including Pass the Plate, pink products, celebrity chef auctions and fundraisers hosted by supporters like you. *From October 1, 2015 to October 31, 2015, KitchenAid will donate to Susan G. Komen $1 for every cupcake image shared on Twitter or Instagram with the hashtags #10000cupcakes and #donate (must be used collectively), up to a maximum donation of $10,000.00. In addition, in 2015, KitchenAid will donate $ 450,000.00 or more to Susan G. Komen ® through the Cook for the Cure ® program to support the fi ght against breast cancer. Product sales will not affect this donation. Limit 1 image share per person/handle, per day (i.e., the period beginning at 12:00 a.m. ET and ending at 11:59:59 p.m. ET each day of the Promotion Period). Original images only. Valid in the 50 U.S. and D.C. Must be 18+. Void where prohibited. This program is in no way sponsored, endorsed or administered by or associated with Instagram or Twitter. Subject to additional terms and conditions at, including authorization for KitchenAid to use images for this promotion. ® / ™ ©2015 KitchenAid. All rights reserved. The design of the standmixer is a trademark in the U.S. and elsewhere. Cook for the Cure ® is a registered trademark of Susan G. Komen ® . Susan G. Komen ® and the Running Ribbon are trademarks of Susan G. Komen in the United States.

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