In the early 2000s, high-end restaurants began to flourish, alongside the institutional market
and central commissaries for major hotels, universities, and stadiums. This segment demanded
a more specialized, heavy-duty product line, which was, to this point, filled by successful
brands. Knowing it could do here what it had done for foodservice, True gathered feed-
back from restaurant kitchen
consultants and designers
and developed a top of the
line product category called
the Spec Series.
With more feedback and
due to its drive for precision,
True updated the Spec Series
in 2011 and is already begin-
ning to dominate this market
with a stunning design that
provides the most robust
response to high-demand kitchens: reinforced shelving, heavy duty 304 stainless throughout, and
door hinges and handles with lifetime warranties—features that the most discerning chefs demand
in their kitchens.
1985 1975
Over 70 Years of commercial
refrigeration focus have enabled
TRUE to become experts in the
design and development of
their systems.
1966 - Coca-Cola
®
Company approves
TRUE equipment.
1976 - TRUE expands its line
of Horizontal Bottle Coolers,
Glass Door Merchandisers and
Underbar Refrigeration.
1970 - Bob Trulaske
writes the company
slogan, "TRUE, Best
of the Cold Ones."
1972 - TRUE
begins sales within
the foodservice
industry.
1982 - TRUE
introduces its
T-Series and Glass
End Merchandisers.
1985 - TRUE introduces
its Undercounter and
Worktop lines and
T-Series Freezers.
1990 - TRUE enhances
its printing capabilities
by incorporating state-of-
the-art, 4-color process,
silk screen presses.
1966 - TRUE introduces
Flat Top Bottle Coolers,
which are still being
manufactured today.
1982 - Bob Trulaske's son,
Steven L. Trulaske Sr., joins
the company.
1988 - TRUE unveils the new
Sandwich/Salad Food Prep Tables
that utilize revolutionary patented
airflow and hood design.
1971 - Bob Trulaske's son,
Robert J. Trulaske Jr., joins
the company.
