RETAILOBSERVER.COM OCTOBER 2015
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an you keep a secret in this hyperconnected world?
Information is the business asset of the 21st century. So our
impulse may be to guard it. Yet in a flat global economy, we have to
share it—not just with employees but also partners, vendors, customers and
consultants.
Here's the risk: secrets falling into the wrong hands can destroy a project,
or even bring down a company. And the same technology that enables
seamless communication also makes data theft easy, cheap and hard to
detect. So what can managers and business owners do to protect and
exploit their competitive advantage, maintain productive relationships, and
avoid lawsuits?
In Secrets: Managing Information Assets in the Age of Cyberespionage
you will find the answers, discovering how to:
• Identify and reduce your risk of information loss
• Deal with employees leaving to join or start a competitor
• Manage your data on the Internet and in the Cloud
• Build an information protection program with best practices
• Respond when you find a breach of confidentiality
Trade secrets expert James Pooley has written a 'must have' resource for
executives and managers, knowledge workers, consultants, security
professionals, entrepreneurs, investors, lawyers and accountants—anyone
and everyone who works with information.
RO
B O O K R E V I E W
SECRETS:
Managing Information Assets in the Age of Cyberespionage
Author: James Pooley provides international strategic and management advice in patent and trade secret
matters, performs pre-litigation investigation and analysis, and consults on information security programs.
Pooley recently completed a five-year term as deputy director general at the World Intellectual Property
Organization in Geneva, where he was responsible for management of the international patent system
(PCT). Pooley is an author or coauthor of several major works in the IP field, including his treatise Trade
Secrets (Law Journal Press) and the Patent Case Management Judicial Guide (Federal Judicial Center).
Publisher: Verus Press