Retail Observer

RETAILOBSERVER.COM OCTOBER 2015 30 styles that can add the perfect finishing touch to a room and blend well with different styles," said Dana Jodice, director of marketing, Amerock Hardware. "The three new collections do just that while maintaining the same quality and reliability expected and trusted from Amerock." The new Edge Pulls are available in three sizes – three-inch, 96MM and 128MM and three finishes, including Satin Nickel, Polished Nickel and Oil-Rubbed Bronze. The Edge pulls collection offers a contemporary feel with a minimalistic design. Its flat, sleek appearance makes a statement of simple elegance that accents modern or contemporary styles . The Monument collection offers the same sleek and sophisticated design of the traditional bar pull but with a European, contemporary flair. Its modern, square design makes for a bold statement with a refined touch. It is available in Satin Nickel, Polished Nickel and Oil-Rubbed Bronze. Kontur features a bold profile with contemporary vibes. Its substantial design and satin nickel finish makes a modern statement that complements any décor. Amerock also has added two new finish extensions to several existing collections: Gunmetal, an industrial look with a dark and sultry metallic finish; and Polished Nickel, a vibrant silver that offers the beauty and mellow luster of sterling silver without the cost or care it takes to maintain. The two new finish options will be offered in several popular Amerock collections including Blackrock™, Candler™, Revitalize™, Mulholland™ and Bar Pulls™. "These new on-trend hardware finishes offer versatility suitable for almost any room design. The finishes provide added ways for consumers to utilize the collections they already love, and will provide new opportunity to coordinate with other interior finishes and add a distinctive touch to a home," said Jodice. New merchandising options also will be available. New sample boards will showcase product from both the new contemporary collections as well the new finishes. For the finish extensions, Amerock will be taking existing CSM Boards and revising them to include the new finishes for a seamless, in-store transition. For the new Kontur and Monument collections, Amerock will feature two new CSM boards. For more information, visit www.amerock.com. BOOST PROFITS AND ADD-ON SALES WITH SMARTBURNER™ The SmartBurner™ is a must-have on your showroom floor and will boost sales and margin as an add-on sale to consumers who own electric coil stoves. Key target markets are women with kids, people with aging parents, seniors and multi-residential property owners of apartments and student and seniors housing. The cast iron plate provides more even heat, and food is less likely to burn or cook unevenly. It allows for easier cleaning of the stovetop with no chance of food falling between coils. Save money by reducing the amount of energy needed to cook food, and substantially reduce the number one cause of household fires – cooking fire. Just as your furnace turns on and off to regulate the temperature in your home, SmartBurner™ regulates the cooking temperature of your stovetop. Water boils at 212˚F (100˚C) but electric coil elements reach temperatures as high as 1652˚F (900˚C), making them a fire hazard. The SmartBurner™ cooking system is engineered to help prevent stovetop cooking fires before they can start. Cooking is the#1 cause of household fires and fire injuries. Install in seconds - Each SmartBurner™ is an electronically controlled, solid, cast iron plate that replaces the existing electric coils. Simply pull out the old coil elements and snap in the new SmartBurner™ elements. It's that easy! How SmartBurner™ Works — SmartBurner™, with its patented Temperature Limiting Control (TLC) technology, controls the high end temperature of the stovetop below the auto-ignition point of cooking oils and most common household materials by reducing power to the stove element when the temperature reaches above 662˚F (350˚C). When the element has cooled below that threshold, full power is restored to the element. Considering that water boils at 212˚F (100˚C), the heat that SmartBurner™ delivers is more than sufficient to cook. Distributed by ALMO. For more information, visit www.almo.com. I N D U S T R Y [ N E W S ] RO

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