Retail Observer

November 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2015 20 DACOR REDISCOVERS THE LONG LOST ART OF ALCHEMY Alchemy, the ancient art of changing lead to gold, has been rediscovered and perfected by Dacor Celebrating 50 years of innovation, Dacor ® , a Southern California based manufacturer of ultra-premium kitchen appliances, introduces the Dacor Alchemy™ series of color infused stainless steel finishes. Consumers who once gravitated toward stainless steel appliances can now move 'beyond stainless' to create a high-end designer look in color. "At Dacor, we have a strong history of consistently improving our appliances with innovative technology and unique design," said Dacor CEO Chuck Huebner. "The addition of colored metallic finishes offers a luxurious accent that designers, architects and avid home chefs can appreciate." Dacor Alchemy is a proprietary process employed to transform each appliance or element into a stunning Alchemized accent piece as an alternative to chrome plating, foundry metal, metallic paint finishes, metal plating, vacuum metalizing and other metallic processes. The Alchemizing process can be applied to a variety of Dacor products including: ranges, cooktops, hoods and ovens as well as a variety of accent pieces. This color series is not painted metal, so it will never peel, flake or discolor due to high cooking temperatures. "We believe the true definition of luxury is personalization and with Dacor Alchemy finishes, consumers can explore new design accents," said Dacor President Steve Joseph. "These metallic finishes create a style option for the kitchen to break away from the crowd and make a personal style statement." An extension of the DacorMatch™ Color System, Dacor Alchemy finishes will be offered later in 2015 in four custom colors including rose gold, nickel, copper and gunmetal. To learn more about Dacor, visit GLOBAL APPLIANCE COMPANY LAUNCHES LAUNDRY INNOVATIONS AT IFA 2015 Global appliance manufacturer Equator Advanced Appliances debuted two major home laundry innovations at the IFA Trade Show: a "Smart" combo washer-dryer with WIFI capabilities and a second model featuring backup water and power sources. Equator's WIFI-enabled Super Combo marks the company's entry into the "smart home" category. Equator also used IFA to debut its Super Combo Global South, a model designed to I N D U S T R Y [ N E W S ]

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