Retail Observer

November 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 8 of 67

NOVEMBER 2015 RETAILOBSERVER.COM 9 O ne of the most successful IFA shows in the history of the event has come to a close with an unexpectedly large increase in trade visitors from Germany and abroad. Overall, the total number of visitors rose to 245,000. 1,645 exhibitors displayed their new products to the markets around the world. The majority of trade visitors came from abroad. Among retailers and exhibitors at IFA expectations for end-of-year business were given a strong boost. Never before had the industry displayed so many new product categories and were so many products shown to the public for the first time. With orders placed amounting to around 4.35 billion euros, IFA once again confirmed its standing as the world's leading trade fair for the industry and retail trade before the peak annual sales period in the run-up to Christmas. "Innovation is key to growth and innovative products have been the driving force of IFA for over 90 years. As a result, IFA's contribution to positive developments in the various sectors has been huge. It is an outstanding platform for conducting successful business. With its renewed increase in orders IFA 2015 provided impressive proof of this," said Hans-Joachim Kamp, chairman of the supervisory board of Consumer & Home Electronics GmbH (gfu), the organizers of IFA. the Buzz IFA 2015 GENERATES IFA BOOSTS DEMAND FOR CONSUMER ELECTRONICS DEVICES & HOME APPLIANCES

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