DECEMBER 2015 RETAILOBSERVER.COM
35
Exceeds
Expectations
T
he largest-ever Las Vegas Market,
highlighted by increases in new
registrations and overall attendance, as
well as expansion of leading showroom
resources and the debut of five new resource
destinations, exceeded buyer and supplier
expectations August 2-6, 2015. The Summer
2015 Market celebrated its 10th year with five
launches: Casual/Outdoor on C12 and 13,
gourmet housewares on C11, better home décor
on C5, and the Pavilions at Las Vegas Market
featuring DISCOVERIES, a new temporary
exhibit venue with 90,000 net square feet of
exhibit space.
"We set the bar high for our tenth anniversary
this August, and we exceeded our customers'
expectations, as well as our own," said Robert
Maricich, chief executive officer of IMC. "We
launched five new destinations simultaneously,
introduced new-to-market showroom resources
and debuted major showroom expansions by
leading vendors like Christopher Guy, Global
Views, The Phillips Collection, Michael Aram,
Ivystone/CMA and many more. We have made
exponential progress towards our goal of
becoming the only 'whole home and gift' market
in North America, and anticipate continued and
remarkable growth as we continue to build upon
our strong foundation."
Overall attendance at the recent Summer Las
Vegas Market was up 5% over last summer, and
gift continued its double-digit, year-over-year
growth with a 17% increase over last Summer.
Since Las Vegas Market's gift and home décor
strategic plan was launched in Summer 2012, gift
and home décor attendance has grown 180%.
Buyers indicating an interest in Housewares/
Gourmet in support of the C11 launch were up
61% over last Summer and casual buyers were
up 50% over last Summer supporting the new
outdoor floors on C12 and 13. The largest growth
states for buyer attendance this market were
again from the west and southwest, including
California, Arizona, Utah, Nevada, and Texas.
LAS VEGAS MARKET
F I V E N E W D E S T I N AT I O N L A U N C H E S ,
I N C R E A S E D R E G I S T R AT I O N A N D
B U Y E R AT T E N DA N C E AT T H E
S U M M E R 2 015 E V E N T
