Retail Observer

December 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 9 of 67

RETAILOBSERVER.COM DECEMBER 2015 10 2015 3RD ANNUAL WESTEDGE DESIGN FAIR T he festive evening, sponsored by Asahi Beer, Bang & Olufsen, Laurel at Sunset, Olsen Visual, and Tito's Handmade Vodka, included a silent auction of more than a dozen reinvented beach chairs from notable L.A.-based design and architecture firms, and featured KCRW DJ Raul Campos. Throughout the weekend, WestEdge featured more than 150 exhibiting brands that showcased new designs and products to more than 9,600 attendees. Showgoers included interior designers, set decorators, architects, educators, art directors, speakers, members of the general public and media, among others. In addition to riveting displays of design and art, a multitude of panel discussions, geared to both the trade and consumer, took place in the Jenn-Air Master Class Studio. Jenn-Air sponsored an educational series of 15+ talks, which featured an illustrious group of industry leaders in design. "WestEdge is the most inspiring and important trade show we have here in Los Angeles. It brings together new, luxurious, and important designers, artists, independent and local manufacturers and visionaries. WestEdge is where you will get up close and personal with key trendsetters and innovators making a difference in the world of design," says Laura Schwartz-Muller, Allied ASID, CEO+Founder of FOUR POINT Design+Construction Inc. and ASID L.A. President 2015-16. Exhibitor Anna Pavao Zinn of blankblank agreed. "We are so grateful for the wonderful attention we received at WestEdge this past weekend. It was a tremendous show and we're so happy to

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