RETAILOBSERVER.COM DECEMBER 2015
10
2015
3RD ANNUAL WESTEDGE DESIGN FAIR
T
he festive evening, sponsored by Asahi Beer, Bang &
Olufsen, Laurel at Sunset, Olsen Visual, and Tito's
Handmade Vodka, included a silent auction of more than a
dozen reinvented beach chairs from notable L.A.-based design
and architecture firms, and featured KCRW DJ Raul Campos.
Throughout the weekend, WestEdge featured more than 150
exhibiting brands that showcased new designs and products to
more than 9,600 attendees. Showgoers included interior
designers, set decorators, architects, educators, art directors,
speakers, members of the general public and media, among
others. In addition to riveting displays of design and art, a multitude
of panel discussions, geared to both the trade and consumer,
took place in the Jenn-Air Master Class Studio. Jenn-Air sponsored
an educational series of 15+ talks, which featured an illustrious
group of industry leaders in design.
"WestEdge is the most inspiring and important trade show we
have here in Los Angeles. It brings together new, luxurious, and
important designers, artists, independent and local manufacturers
and visionaries. WestEdge is where you will get up close and
personal with key trendsetters and innovators making a difference
in the world of design," says Laura Schwartz-Muller, Allied ASID,
CEO+Founder of FOUR POINT Design+Construction Inc. and
ASID L.A. President 2015-16.
Exhibitor Anna Pavao Zinn of blankblank agreed. "We are so
grateful for the wonderful attention we received at WestEdge this
past weekend. It was a tremendous show and we're so happy to
