* What is the desired message and / or tone? (How do you want the message received?)
- Subliminal
- Powerful
- Soft
- Direct
- Fun & Light
- Comical
* What is this specific project time-line? (major milestones to be accomplished)
- Short-Term
* ____________________________________
* ____________________________________
- Long-Term
* ____________________________________
* ____________________________________
* What is the anticipated budget? (for the entire or specific areas of the project)
* What would you consider a successful result? (is measurement important?)
- Number of new clients
- Percentage increase of margin dollars
- Increased sales: year over year, quarter over quarter, month over month
- Number of decreased down man-hours
* What are the areas where we need to steer clear? (areas of concern)
- Sensitive issues
- Competitor bashing
- Verbiage
- Tone and/or message
* What type of unique packaging would drive the message better?
- Plastic
- Paper
- Eco-friendly | Sustainable
- Reusable
- Specialty
* What delivery method would give the campaign great reach and impact?
- Direct Mail
- Express Mail
- Hand Delivery
- Re-purposed or repackaged
* Other miscellaneous relevant information that will enhance the campaign?
Checklist Continued
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