Get Juiced Up with "C"reativity...your dose of "C"
Developed by:
Cliff Quicksell, MAS
Creative Director iPROMOTEu
Client Brief: Client desired a memorable mailing piece to house information in a creative way that would
make him stand out among clutter of the other speakers that were sending traditional marketing information.
The piece needed to generate an immediate call to action.
Objective: To send the piece in bulk and also to individuals on an as needed basis. Initially 500 pieces
were created, with the desired response rate of 50%, 10 new speaking engagements and 10 new
consulting contracts.
Execution & Strategy: The piece mimicked an orange juice container with play-off copy on the
ingredients like: Innovation 100%, Creativity 100%, etc. In addition, an orange air freshener was placed
inside along with a cover letter and B.R.C. and pen. The carton was then sealed in clear film, labeled
along with postage so, when received it had an instant impact.
Overall Results: Initially 65 pieces had been sent to a targeted group and various individuals with
remarkable results: The campaign generated 12 new speaking engagements, and 20 new consulting
contracts.
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