Developed by:
Cliff Quicksell, MAS
Creative Director iPROMOTEu
Creating Brand Awareness...
Maximizing Cost Per Impression
Client Brief: Client was looking to launch a dealer recognition program to spread the word
about their new product and to nationally brand the SKYCELL© Satellite Telephone Service name.
The project began as a request for 500 embroidered baseball caps and expanded into a
full- fledged marketing campaign.
Objective: Client was looking to aggressively brand a new satellite telephone service. A dealer
program was initiated and expanded beyond the original scope. The program was designed to
generate new qualified prospective dealers to promote their new service. Three specific
audiences were targeted: (dealers that serviced) (1) the supertanker industry (2) the motor
yacht industry and (3) the cruise line industry. The goal was to gain 500 new dealers within the
first year.
Execution & Strategy: After examining the total needs of the brand launch, it was determined
that the client was in need of various marketing materials to make the launch successful and to
help promote the brand, in order to hit their objective mark. The various products selected
generated a massive buzz at their national show.
Overall Results: The branding effort generated amazing results, bringing in 650 new dealers,
therefore exceeding their projections and expectations by 150 dealers or 130%.
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