Retail Observer

January 2016

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JANUARY 2016 26 AXOR CITTERIO E COLLECTION: THE ESSENCE OF LUXURY Longtime collaborator with the Axor brand, Antonio Citterio, is once again bringing his stylish architectural aesthetic to the bath with his third line for the brand, the Axor Citterio E collection. Citterio worked hand in hand with the head of the Axor brand, Philippe Grohe, to create the sleek and smartly designed line of faucets and shower components, which launched in NY last October. Delivering on looks, performance and luxury, the Axor Citterio E collection is a study in chic versatility, conveniently offering a range of styles within one collection. Philippe Grohe comments, "Our partnership with Antonio Citterio began 14 years ago. A success story that started with the Axor Citterio collection is continually evolving. The new Axor Citterio E collection is a charming combination of modern and classic features – elegant and timeless products of the highest quality that not only enhance the bathroom as a whole, but also our experience with the element of water." Citterio adds, "The result of this most recent collaboration is the 'essence of luxury'. The products are not only characterized by flexible implementation, but also by exceptional ease of use and a pleasant touch and feel." JOYSTICK OR CROSS-HANDLE: A WELL-DESIGNED FAUCET IS ALWAYS COMFORTABLE TO USE The Axor Citterio E collection fittings are defined by a balanced contrast of smooth shapes, clean lines and streamlined surfaces. Soft and slender faucet handles characterize the entire collection's design, as in the single lever faucet with its modern and upright joystick handle, or in the 3-hole mixers with their classic I N D U S T R Y [ N E W S ]

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