Retail Observer

RETAILOBSERVER.COM JANUARY 2016 84 I t's a new year, which means retailers across the nation will be beginning to make their year-round plans to attract consumers. If you are a business owner looking to increase your revenue this year compared to last year, joining a buying group like MEGA Group USA has valuable tools and opportunities to work with professionals to help you get ahead of the game. Our staff at MEGA has listened to our members' feedback and has re-vamped our programs and services, and will be holding great networking opportunities to meet fellow retailers and talk to our staff. Website & Digital Marketing: Introduced last August at the MEGA Fall National Convention held in Louisville, MEGA in partnership with Retailers Web Services has revamped our digital offerings at affordable prices. We have made it easy for members to have dynamic online presence with the WebFronts program. Research proves that more than 80% of consumers search online before making a purchase. Our MEGA WebFronts programs get a retailer web presence that is unparalleled in professionalism, product content, design and technology. Some features include unlimited product catalogs, e-commerce capabilities, advanced SEO techniques, an automated rebate center, and more. MEGA WebFronts Level 4 is an exciting new product that takes all of a retailer's digital marketing activities and puts them in one, easy to manage central location. MEGA members will be able to learn about their customers with de-anonymization, account creation, progressive profiling, and run professional pre-made turnkey promotions with one click. To learn more, visit www.megagroupmarketing.com. The New MEGA Marketing Website: We are excited to announce the new and improved MEGA Marketing website. This new site is designed to help MEGA members create and perfect their marketing strategies and is easy to navigate through a variety of the MEGA Marketing programs. Whether you are one of our members, or looking to explore your marketing options, the MEGA Marketing website allows you to see example designs, websites and direct questions to our staff on any of our marketing features with a built in comment box on each page. MEGA Circular Program: Defying the threat of elimination, circulars continue to have a major presence in many markets around the country. MEGA enables dealers to augment their digital marketing endeavors with this still-popular method of traditional advertising. The MEGA circular program offers flexibility and low cost. MEGA members can order up to 30,000 or more copies that are printed FREE thanks to our vendor partners. Members can also choose from over thirty-five different brand modules to customize their 4-page circular. The greatest thing about the MEGA circular program is the custom capabilities such as mixing and matching products between mattresses, appliances or electronics; adding messages that catch the attention of targeted consumers, and silent salesman tags available in several sizes that will match the same theme as the circular itself. The Upcoming Market Season: For the home furnishings, bedding and accessory retailers, there are three places where you can meet and greet with the MEGA staff and the services we offer. Upcoming this January, MEGA will be showcasing for the first time at the Atlanta AmericasMart featuring The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in Building 1, space 6-F-9. Later in January, MEGA's showroom will be open at the Las Vegas Market in the World Market Center, Building B, space 1154. In the spring, MEGA will also re-open our showroom at the High Point Market in the IHFC building, space D-1117. For more information or to schedule an appointment, email marketing@megagroupusa.com. MEGA Group National Conventions: We are always excited to see our members in person, especially in great cities during our national conventions. MEGA Shows are filled with networking opportunities during a variety of stimulating seminars in marketing, product protection, business services and more. Our members will also receive firsthand product training from our world-class vendors and get ahead of their buying with exclusive deals on products during our famous MEGA Madness, as well as a multitude of other show specials and Fast Cash opportunities. This March, our spring convention will be held at the Walt Disney World Resort in Orlando and our fall convention will take place in Nashville. B U Y I N G G R O U P N E W S RINGING IN THE NEW YEAR– M EGA GROUP USA'S 2016 OVERVIEW RO

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