Issue link: http://www.e-digitaleditions.com/i/62203
Technology Revamped MBA Adds Lifelong E-Learning The Audencia School of Management in Nantes, France, has revamped its international MBA to incorporate a lifelong, e-learning component. The Audencia MBA, offered since 1984, will offer participants a classic 12-month course of study followed by a tailored program of career-long e-learning modules. Delivered through a platform MBA International Competition. This puts them into a multicultural, real-world business atmosphere. Once the free, three-year e-learn- called Campus.Net, the e-learning aspect of the Audencia MBA allows its graduates to continue to pursue the studies of their choice with the guidance of a personal tutor. Each participant can choose a 24-hour- long module per year over three years at no extra charge. At the end of the three years, alumni come back to the school for two days to man- age one of the teams around the world involved in the Audencia ing package has been completed, the e-learning component then extends throughout graduates' lives on a pay- as-they-study basis. This move, say school representatives, addresses those who see MBAs as "one-shot" educational opportunities. The objective of the e-learning modules is to keep alumni in constant touch with lifelong learning and the busi- ness world. Recruiters Go MBA Shopping with ePortfolio The Olin School of Business at Washington University in St. Louis, Missouri, is offering recruiters a novel way to shop for MBAs online. Its Web- based ePortfolio allows recruiters to click on students' photos to read their complete resumes and career interests. The database includes MBA and undergraduate business students seeking full-time work and internships. MBA and BSBA stu- dents from the 2003 and 2004 classes are grouped together by career interests, including consult- ing, industry finance, investment banking, and marketing. "These two student populations are outstanding; and given how dif- ficult the hiring environment is for students in job-search mode this year, we wanted to give as much exposure as possible to both groups," says Deborah Booker, associate dean and director of external relations for the school. The Olin School created the ePortfolio as a database two years ago, but it was not Web-accessible. Instead, it has been e-mailed to recruiters. This year, however, the school decided that simply e-mailing the database to recruiters wasn't enough. "From a marketing stand- point, we feel as though using e-mail as a tool is less effective than it has been in past years," says Booker. "Folks receive so many junk e-mails, we're afraid that our message might get lost in the clutter. So, this year we're using a multimedia approach." That approach includes running print ads in a major national business daily as well as sending out materials through direct mailings. The ads convey the message that Olin gradu- ates "Hit the Ground Running." By marketing its students through the national ad campaign, e-mails, direct mailings, and now the Web, the school hopes that more recruiters will get a first look at Olin students. Olin's ePortfolio is online at MBAs from the Audencia School of Management can pursue lifelong learning online through Campus.Net. 52 BizEd JULY/AUGUST 2003 www.olin.wustl.edu/wcrc/recruiting /portfolio/.