RETAILOBSERVER.COM FEBRUARY 2016
6
Moe Lastfogel
moe@retailobserver.com
Moe's Musings Views
Happy Retailing,
T
he shows in 2016 are expected to be even larger than previous years in
attendance, education and show floor exhibits. As we are in the middle of
show season, and I'm just getting back from CES and KBIS, I thought I'd share
a few show strategies that I have learned to make your experience more
manageable, educational and enjoyable.
Plan ahead—On many of the shows' websites there are maps and mobile apps.
I suggest using these tools to plan the most direct route to booths and areas that
interest you the most, since backtracking can waste valuable time.
Make appointments—For the first 2 days, it is important that you make
appointments with any executives or sales reps, since they are usually only in the
booths for a limited time—you don't want to miss the opportunity to speak with
them.
Make time for education—Many shows today offer educational opportunities
through classes, seminars and roundtable discussions. Take some notes on what
interests you and pick a few of these events that you can put into your schedule.
It will be well worth your time.
Have some fun—Las Vegas, Orlando, New York or New Orleans: not only do
these cities offer a wide variety of entertainment, culture and food; many of the
shows held there offer the same. Cooking demonstrations, after parties and even
giveaways are all there for you to enjoy.
What to do if you don't go—If you are unable to attend the shows, they can still
be a great resource for you. You can find exhibitor lists online that will provide you
with contact information and descriptions of what they offer. Many show websites
also have videos and press releases so you can keep up to date on what
happened at the show.
No matter what you do or how, these shows can support the continued growth
of your business.
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HOW TO
NAVIGATE SHOWS
