Retail Observer

RETAILOBSERVER.COM FEBRUARY 2016 66 Winning. It's a term we're all familiar with and what we all want for our professional and personal lives. It's the def inition of success and the result of hard work, dedication and desire. It's both individual and communal, and you know this better than most. Whirlpool Corporation works hard to deliver the products your customers want to help you win the sale on your f loor. We focus on innovation, quality and style that meet the demands of your discerning customers. Over the past two years we have introduced entirely new product lines from Maytag and KitchenAid brands, with leading-edge technology, and we aren't done. We know that we're in this together. We want you to win with your consumers as much as we want to win with them. In 2016, the focus will continue to be on winning and supporting your wins. We know that winning in this business starts with great products and follows with the right marketing support, the right promotions and the knowledge to win your consumer's business. TR A IN TO WIN The most successful athletes and sports teams aren't born winners— they train to win. Success in business is no dif ferent than success in sports. The more knowledge sales associates equip themselves with about the products they sell, the greater their success. That is why we continue to develop quality training to improve your chances to win on the sales f loor. Here are a few things you can do this year to train to win: • Earn your 2016 Whirlpool Corporation Sales Associate Certif ication through The Loop ™ appliance connection by taking short e-learning courses. Earn certif ication for your store as well. • Take 30 minutes once a month to watch our revamped Advantage Live video broadcast. • Download our Whirlpool Corporation Sales Academy app to learn product information and demos. E X EC U T E TH E P L A N Training is not enough on its own. You must also execute what you learn to ensure success. Maximize your selling potential by applying your acquired knowledge: • Showcase your expertise by displaying your individual and store certif ications where customers will notice. • Display products that are powered up whenever possible to help customers visualize how it would look in their home. • Take advantage of the power of product demos we make available to you to help your customers visualize product benef its. Visit the Whirlpool Corporation Sales Academy Video Center to access demos. Whirlpool Corporation is committed to delivering brands, products, and support that help you win with your consumers. I'm excited about the new year and the opportunities for success. YOU MUST ALSO EXECUTE WHAT YOU LEARN TO ENSURE SUCCESS. *Source: forbes.com/sites/rodgerdeanduncan/2014/05/24/in-retail-brand-expertise-equals-leadership/ APPLE, the APPLE LOGO, and IPAD are trademarks of Apple Inc., registered in the U.S. and other countries. APP STORE is a service mark of Apple Inc. GOOGLE PL AY is a trademark of Google Inc. ®/ ™ ©2016. All rights reserved. All other trademarks are owned by their respective companies. KE Y195 32 Printed in the U.S.A. 1/16. Form No. W X1502 31 WINNING IN A COMPE STEPS TO ENSURING SUCCESS S A M A B D E LN O U R V I C E P R E S I D E N T, S A LE S N O RT H A M E R I C A N R E G I O N

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