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ples from the strategies in place at the International Institute of Management Development in Lausanne, Switzerland, which he heads. He acknowledges that many of the tactics that work for an inde- pendent school outside the universi- ty system might not be easy to implement for schools within univer- sities or supported by state funds. But many of the principles are uni- versal: identifying customers, adapt- ing to their needs, looking ahead to the market conditions of the future, keeping up with innovative technol- ogy—and keeping the business school relevant. (Pergamon Press; available through Elsevier Science Inc.; $75) Lorange draws many of his exam- Internet Innovators When was the last time your office was able to handle 45 million changes in a single day? Depending on your field, and your technological sophistication, such a feat might be routine—or, at any rate, doable. If so, you're one of the companies in one of the industries that has enthu- siastically and intelligently embraced the power of the Internet. That astonishing statistic of 45 million updates comes from the air- line industry, where price wars sparked constant fare changes in the late '80s. The highly sophisticated Semi- Automated Business Reservations Environ - ment (SABRE) used advanced technology to control all the chaos. Today SABRE is one of the largest IT companies in the world. Participate in AACSB/EBI Stakeholder Assessment Studies: Comprehensive, Confidential, Cost Effective surveying of: • Undergraduate business graduating students • Full-time and part-time MBA graduating students • Undergraduate and MBA alumni • Business school faculty • Also available from EBI, the MBA Administrative Study, which provides comparative data on program budgeting, staffing, curriculum, etc. – the data you need when budgets are tight Compare results with schools of your choice Build longitudinal comparisons over time Administer surveys in paper or (NEW!) online using a web-based format Enrollment deadlines: • To include December graduates, enroll by mid-November. • For Spring Survey administration enrollment is open until early April. • Administrative study, enroll by mid-January. Questions? Call Scott Buechler at 919-928-8258 or email Scott@webebi.com. Enroll today at www.webebi.com. For other AACSB Knowledge Services products, visit www.aacsb.edu/knowledgeservices. be profiled in The Fast Track to Profit, a new book by former Hewlett-Packard executive Lee G. Caldwell. While the opening chapter discusses "Using Internet Technolo - gies to Make Cold, Hard Cash," the book isn't really a primer on turning your business into a tech-savvy money machine. Rather, it better lives up to its subtitle: An Insider's Guide to Exploiting the World's Best Internet Technologies. This book is essentially a history lesson about a few major industries that When was the last time your office was able to handle 45 million changes in a single day? The airline industry is only one to experienced extraordinary growth and gains in efficiency by going online, and it's full of fun facts, fasci- nating back stories, and shrewd cor- porate maneuverings. Caldwell explores how the auto industry used Internet technologies in car design and manufacturing, reengineering of the supply chain, and network communications. He describes the way the banking and credit industries adopted technolog- ical advances—including their tech- niques for overcoming customer resistance to the first ATMs. The airline industry did everything right. The telecommunications industry, still mired in a crazy quilt of com- peting technologies and govern- mental regulations, has done most things wrong. The writing is lively, and the tales revolve around indus- tries that touch every part of our lives. You'll walk away with a new respect for the Internet—and the people who have harnessed it. (Prentice Hall, $29.99) ■ z BizEd NOVEMBER/DECEMBER 2002 55