Issue link: http://www.e-digitaleditions.com/i/63444
UCSD Offers IT Entrepreneurs Lessons in Management The University of California-San Diego plans to open a new graduate school in management targeted specifically to technology entrepreneurs, reports San Diego's Union-Tribune. The venture will mark the first time that technology and management educa- tion is the focus of a graduate school in California. The new school not only provides opportunities to local business stu- dents, but also offers businesses a local recruiting option for technolo- gy- and business-minded graduates. "This gives us a chance to home- grow our own," one CEO told the newspaper. "UCSD is in a unique position to offer this kind of pro- gram to attract some of the people who would go to business schools on the East Coast." UCSD is planning the graduate Women Business Owners Embrace the Internet The SEC's Message: Investors Beware A recent public awareness project from the United States' Securities and Ex - change Commission proves that busi- ness education is not limited to the classroom. Because online invest ment scams abound over the Internet, the SEC set up a simple, inexpensive hoax to teach would-be investors the importance of doing their homework before investing in any company. The SEC sent out a press release school as a result of a recent survey, which found that the region was los- ing talent as students left to attend programs in different parts of the country. Planners hope that the UCSD technology and management graduate program will give them a good reason to stay. The chairman of UCSD's steering that announced the initial public offering of a fictitious company, McWhortle Enterprises. The release included a Web site address at www.mcwhortle.com, where visitors could learn about the manufacturer's long history of working with "bio- logical defense mechanisms." In three days, the site had committee, Peter Cowhey, told the Union-Tribune, "Our focus is tech- nology-driven. The mix of students we envision will be much different than those at the top ten management programs in the country. Ours will be a mix of students with engineer- ing, science, and medical degrees." Construction of the graduate school's $50 million facility is set to begin this fall. The school plans to admit its first cohort of students in the fall of 2003. received 150,000 hits. But those who clicked on a link asking them to invest money in the fake company received this harsh message: "If you responded to an investment idea like this, you could get scammed!" The whole project cost only $50 At a time when business schools are working to increase the number of women pursuing management degrees, a study explores an area of manage- ment in which the participation of women exceeds that of men: e-business. The new study, called "Online and In Focus: How Women and Men Business Owners Use the Internet," was created by the Center for Women's Business Research, United States, and underwritten by Wells Fargo Bank. Women Men Purchase goods/ 75% 74% services online services online Have Web sites 50 Bank online Sell products/ 52 18 51 54 24 but reached thousands of investors, Susan Wyderko, the SEC's head of investor education and assistance, told Reuters. As a result, the SEC has placed a number of other fake invest- ment "opportunities" on the Web. "An educated investor is our best defense against fraud," Wyderko said. businesses are just as likely as male business owners to go online for business transactions. However, women are more likely than men to find the Internet beneficial for opening a wider range of business opportunities and providing more flexibility. According to the report, 61 percent of women-owned busi- nesses use the Internet, a figure that is similar for men. But 40 per- cent of women, compared to 27 percent of men, value the Internet's ability to create new business opportunities for them, a number that may indicate women's growing interest in developing their e-busi- ness skills. ■ It found that women who own z BizEd MAY/JUNE 2002 57