Retail Observer

RETAILOBSERVER.COM MARCH 2016 64 G rilling is a perfectionist's pursuit. Guests rave, but deep down, you know it could've been just a little more tender, juicier – a pinch more salt in the rub or a few seconds less on the flame. Hestan Outdoor was born from this same perfectionist passion. Their engineers experimented, innovated, tweaked and tinkered until they created the most powerful, versatile and reliable grill available. Hestan Outdoor is a new line of premium residential grills offering powerful, professional-grade components and distinctive features and benefits that are completely unique to the market. Hestan also offers complementary outdoor products such as undercounter refrigeration and outdoor accessories. Manufactured entirely in the U.S. in the company's 70,000+ square foot state-of-the-art headquarters in Anaheim, CA, Hestan Outdoor gas grills offer a number of innovative, high-performance features. All Hestan grills feature a thick-handled, heavy-duty Horizon™ hood that opens and closes easily with spring-assisted hinges. The hood safely holds its place at your desired height to enhance your cooking experience. Another key feature is the motion activated Stadium™ hood lights, which help you keep an eye on the entire cooking surface, while grilling to ensure every single filet turns out perfectly. The 5/16" DiamondCut™ removable, dual-sided stainless steel grates are laser cut in-house to ensure even heat distribution and flawless sear marks, along with durability and easy cleaning. Their robust, dual-sided briquette trays and powerful Trellis™ and variable sear burners (25,000 BTUs) empower you to maintain the perfect flame with precision control. Finally, their multi-purpose infrared rotisserie burner is built-in to provide optimal functionality for rotisserie, broiling or finishing. Hestan Outdoor grills are available in built-in and freestanding models, and feature a unique, sleek stainless steel design available in twelve exclusive color finishes. "We pride ourselves on restless innovation, superior engineering and purpose-built designs, but also our in-depth understanding of the marketplace and the interests and needs of the ultimate end-users we serve," said Eric Deng, president of Hestan Outdoor. "For many consumers, grilling outdoors is much more than an act of food preparation. It's a lifestyle activity that encompasses culinary, leisure and social pursuits among others. With the outdoor living category in a state of growth, we see tremendous potential and are ready to move." Basil Larkin, vice president of sales for Hestan, said Hestan Outdoor has completed its North American partnership agreements with the six premier distributorships serving the outdoor living industry. They include: Distinctive Appliances Distributing, Doolittle Distributing, Luwa Distributing, Milestone Distributors, Pinnacle Appliance Distributors and Purcell Murray. "After personally touring the manufacturing facility and meeting with everyone involved in the process from executives to engineers to manufacturing personnel, it is evident that the passion for innovation and engineering are cornerstone qualities throughout the Hestan brand," said Ramsay Woodall, president of Milestone Distributors. "Culinary and grilling enthusiasts are going to be blown away, as there is nothing else like it. We're delighted to help introduce this revolutionary premium product to the market." For more information visit hestanoutdoor.com. RO INTRODUCING HESTAN OUTDOOR M A N U F A C T U R E R [ N O T E S ]

• Cover