Smokeshop

SS February 2016

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48 SMOKESHOP February 2016 I mperial Tobacco Group PLC recent- ly formed a new U.S.-based divi- sion, Tabacalera USA, to oversee its separate leading premium cigar busi- ness subsidiaries in the U.S. market. Headed by Javier Estades, the new Ta- bacalera USA will oversee the Fort Lau- derdale-based premium cigar division of Altadis U.S.A. and the North Caroli- na-based 800-JR Cigar and its affiliates. Both the Altadis U.S.A. premium cigar team and 800-JR Cigar will continue to be run separately and will maintain their current structures. With a rich history dating back to 1636, the name Tabacalera is synonymous with tradition and world leadership when it comes to premium cigars. The new Tab- acalera USA reports to Imperial's Madrid, Spain-based global premium cigar unit, Tabacalera SLU, which also includes the well- known Habanos group and its prestigious portfolio. Tab- acalera SLU is headed by Fer- nando Dominguez, premium cigar director for Imperial Tobacco. "Tabacalera USA, with these separate premium cigar companies as key pillars, will allow us to further expand our pres- ence and capitalize on future changes and opportunities in the highly strategic U.S. market," said Dominguez. The pillars to which Dominguez re- fers are strong indeed. Altadis U.S.A. with its extensive premium cigar portfo- lio, including Cuban heritage brands such the prestigious Montecristo, the top-sell- ing Romeo y Julieta, and the legendary H. Upmann, as well as such trusted and highly rated brands as Henry Clay, Trin- idad, Vega Fina, Don Diego, Gispert, Saint Luis Rey, Juan Lopez, and Casa de Garcia, among others, is known for creating award-winning and innovative premium cigar concepts using some of the > CAA INSIGHT Tabacalera USA Debuts: Betting on a Strong U.S. Premium Cigar Market Spanish multinational ITG creates Tabacalera USA to oversee its two leading subsidiaries in the U.S. cigar industry: Altadis U.S.A. and JR Cigar. >BY CRAIG WILLIAMSON > Tabacalera USA, with these separate premium cigar companies as key pillars, will allow us to further expand our presence and capitalize on future changes and opportunities in the highly strategic U.S. market. —Fernando Dominguez, Imperial Tobacco > Several of Altadis U.S.A.'s leading premium cigar brands.

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