TOBACCO INTERNATIONAL

TI JanFeb2016 • TPI Q1

Issue link: http://www.e-digitaleditions.com/i/668425

Contents of this Issue

Navigation

Page 23 of 67

24 TOBACCO INTERNATIONAL JANUARY/FEBRUARY 2016 propylene glycol and vegetal glycerin and whether they were used in his products, as well as casings, flavorings, sugar, chocolate and so on. "As you know, propylene glycol is used to dilute flavorings upon their application to cut tobacco and vegetal glycerin is applied at the cutting stage to hold in moisture and inhibit mold," Sicignano said. "As 22nd Century's tobaccos are processed in the same way as conventional tobacco, including t h e a p p l i c a t i o n o f t o p d r e s s i n g s , they contain trace amounts of these compounds. " A n y i n h a l e d c o m b u s t e d product—meaning cigarettes—can result in health risks, to say nothing of the growing concern over so-called 'alternative' products like c-cigs. That said, our company's mission is to reduce the harm caused by smoking… which is something we can do by reducing smokers' exposure to smoke and tar. For example, smokers of the company's BRAND B, high nicotine/ low tar cigarette are believed to inhale less deeply, and/or consume fewer cigarettes per day—resulting in at least a 50 percent reduction of smoke and tar. Separately, in the various clinical trials using Very Low Nicotine tobacco, participants who continued to smoke reduced their consumption substantially and many were able to quit smoking completely." In order to better grasp the level of reduced risk implied with reduced harm products, we asked Sicignano if the burning of those chemicals, flavorings and so on was still as risky as with traditional cigarettes. "The burning of 22nd Century's Very Low Nicotine tobacco cigarettes produces no greater level of hazardous compounds than the burning of any other cigarette," Sicignano said. "The company's strategy has always been to reduce smokers' exposure to smoke and tar through a reduction in inhaled volume or cigarettes per day." In terms of XXII's high-nicotine RED SUN product, Sicignano said that the real selling point–and the satisfaction for RED SUN smokers–was in the blend. " W e h a v e f o u n d t h a t m a n y RED SUN smokers really appreciate the authentic tobacco taste of the product," Sicignano said. "What's more, the high nicotine level found i n R E D S U N r e s u l t s i n g r e a t e r satisfaction per cigarette. It is also not TURN OF THE XXII CENTURY MAGIC pack/MAGIC 0 Very Low Nicotine cigarettes (available in Europe) and SPECTRUM pack/ SPECTRUM research cigarettes featuring eight different nicotine levels from very low to high. RED SUN's motto is Extremely Nicotine! They are the highest-nicotine cigarettes sold in the United States. Though cannabis is outside TI's purview, XXII Century holds the exclusive license in the US for the technology necessary to increase or decrease levels of cannabinoids in the cannabis plant.

Articles in this issue

view archives of TOBACCO INTERNATIONAL - TI JanFeb2016 • TPI Q1