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Editorial editor-in-chief Murdoch McBride international tobacco Dr. Iqbal Lambat (istanbul, turkey) us leaf editor Christopher Bickers (raleigh, north carolina) economic columnist John Parker (richmond, virginia) asia Jenny Jiang, Translations (shenyang, china) Cheng Wei (beijing, china) europe Diamantis Chras (piraeus, greece) Bob Crew (london, england) Eugene Gerden (moscow, russia) Vladislav Vorotnikov (moscow, russia) Manfred Körner (hamburg, germany) middle east Mumtaz Ahmad (islamabad, pakistan) M. Rifaat Naguib (cairo, egypt) south america Guido Jungbluth (santa cruz do sul, brazil) Larry Luxner (sao paulo, brazil) Art Direction art directors Lily Lee YiLing Yen Production production coordinator Melinda Ayala subscription information PO Box 424, Congers, NY 10920-0430,US . tel : +1 800-766-2633, intl : +1 845-267-3489 e-mail: subscribe@tobaccointernational.com editorial office Tobacco International Magazine Lockwood Trade Journal Co. Inc., 3743 Crescent Street, Second Floor Long Island City, NY 11101, USA tel : +1 212-391-2060 fax : +1 212-827-0945 e-mail: editor@tobaccointernational.com To reuse Tobacco International material, ISSN: 0049-3945(print) ISSN: 2331- 8481 (online), access www. copyright.com for the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400. CCC is a not-for-profit providing various licenses and registration. JANUARY/FEBRUARY 2016 A LOCKWOOD PUBLICATION ISSN 0049-3945 (Print) ISSN 2331-8481 (Online) TI TABLE OF CONTENTS FEATURES 18 Cover Story–Exclusive The Turn of the XXII Century Group The plant biotechnology company with a broad mission to reduce harm caused by smoking is turning a big corner. CEO Henry Sicignano III shares his insights about fully commericalizing XXII's proprietary technology and unique products. By Murdoch McBride 28 Reviewing Iran's History in Tobacco For more than 100 years, from 19th Century tobacco protests through regional conflicts and now the recent lifting of economic sanctions, Iran's history in tobacco has been fascinating. Though challenging, the region still holds valuable opportunities for tobacco interests. By Bob Crew 34 Eurasian Economic Union Harmonizing Excise Taxes to Combat Smuggling The EEU will harmonize taxes to preclude varying tax rates, which encourage smuggling in those areas that are at a dis- advantage due to higher taxes. By Vladislav Vorotnikov DEPARTMENTS 8 Contents 10 Editorial 12 TI Digest 50 Tobacco Trade Show Calendar Advertiser Index 38 28 34 42 18 38 Exclusive An Interview with Degesch America President Herb Yeaman The manufacturer of Phostoxin® and Magtoxin® describes operations and explains his focus on product stewardship as well as the importance of balancing both good business and good science. By Murdoch McBride 42 Hamadei Tobacco Lifts Legitimacy Will legitimizing operations lift the company image? By Vladislav Vorotnikov 44 Egypt's Tobacco Industry Analyzing Egypt's successful tobacco market. By John Parker 8 TOBACCO INTERNATIONAL JANUARY/FEBRUARY 2016