Retail Observer

May 2016

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

Issue link:

Contents of this Issue


Page 16 of 67

MAY 2016 RETAILOBSERVER.COM 17 producing searing temperatures—all the while routing excess heat from the oven cavity to avoid "baking" meats instead of broiling. Caliber is known for its appealing design features and unique classic aesthetic and the new line of Pro Ranges offers rich wood handles, designer colors, and personalized trim upgrades in solid brass, copper, bronze, and polished stainless steel and customizable "cooking suite" options. Caliber meticulously designs their products not just for power and efficiency, but for beauty and versatility to satisfy the needs of even the most demanding culinary enthusiasts. Caliber products are designed and handcrafted in America. For more information visit BLUESTAR ® INTRODUCES CHEF-INSPIRED REFRIGERATION TO COMPLETE THE HOME CHEF'S DREAM KITCHEN Commercial-level performance, innovative design plus the ability to customize leads to restaurant-worthy results at home BlueStar ® , manufacturer of customizable, commercial-style appliances for the home, introduces its first-ever Built-In Refrigeration Line, featuring top performance and unmatched customization for a seriously fresh take on premium food preservation that redefines the art of cooling. Known for its passionate following among professional and home chefs, BlueStar ® has specialized in handcrafted gas ranges, cooktops, electric and gas wall ovens and complementary kitchen hoods since 1880. The new built-in refrigeration line boasts the same superior craftsmanship, unsurpassed performance and stylized customization as the company's legendary cooking equipment. And, true to its tradition of manufacturing at home, BlueStar ® is designing and building its refrigeration line in the U.S. "Our customers, from the professional to the aspiring home chef, have asked us for refrigeration that fits the needs of a true chef's kitchen, both in terms of performance and aesthetics," said Eliza Sheffield, vice president-marketing, BlueStar ® . "Top of mind was performance – keeping food fresh longer – but also the ability to customize the refrigerator, both outside and inside, which is critical for their lifestyle. It's about both substance and style." The refrigeration line heralds a new era for the brand. "This new refrigeration line marks a major milestone for our company and enables us to more fully meet the needs of our customers with the ultimate home chef's kitchen suite," said Sheffield. INSPIRED BY CHEFS, POWERED BY BLUESTAR ® The new BlueStar ® 36-inch built-in refrigerator features an innovative, commercial-style design with professional grade elements like durable 304 grade stainless steel interiors and stainless steel and glass shelves and drawers. The stainless steel not only adds a luxurious finish, but also helps temperatures stay more consistent. Rugged, commercial-style construction includes an articulating hinge that enables built-in or flush mounting. Dramatic, ramp-on LED lighting, which reflects beautifully off the

Articles in this issue

Links on this page

Archives of this issue

view archives of Retail Observer - May 2016