RETAILOBSERVER.COM JULY 2016
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GE Appliances has become part of the #1 major appliances brand in the world. This is a tremendous
opportunity for our business and for our customers. Being part of Haier will open doors to resources and
expertise that will enable us to innovate faster, manage our business more efficiently and serve our
customers better.
We're proud of our GE heritage and we will take the best of it with us on this journey – the focus on serving
our customers and owners, on developing people and innovating every day. We realize our future will be
determined by the people who have made GE Appliances great. It is up to us to stand on our own and make
this the most competitive, innovative and customer-focused company in the world.
While we are excited about the opportunity for the positive change our new parent will afford us, we also
know there are things that must not change.
• We will remain focused on serving our customers with no disruptions.
• Our customer relationships will not change unless it is to improve how we serve them.
• Our headquarters remains in Louisville, Kentucky.
• Our leadership team remains in place.
• Our Made in America focus remains.
Our commitment to GE Appliances' customers is laser focused on serving them well with the strong GE
Appliances brand, the best line-up of products we have ever offered, our world-class logistics network, and
the industry's most experienced sales, service and support teams. Being the easiest company with whom to
do business remains our highest priority.
Over the past months, it has become clear to us that Haier's world-wide focus on quality and innovation is
a key part of their values and culture. That will benefit us all. We are incredibly excited about our future.
The support of our customers through the acquisition process has been invaluable and we appreciate their
partnership. The industry is growing and together we will continue to compete and win. Our best days,
together, are still ahead.
M A N U F A C T U R E R [ N O T E S ]
A letter from G.E. APPLIANCES
Rob Posthauer, GM Sales,
GE Appliances, a Haier company
