Smokeshop

SS August 2016

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20 SMOKESHOP August 2016 Industry NEWS AmericanCigarAcc_SS Dec08 5/20/09 5:39 PM Page 1 Tobacco Plus Expo Unveils Major Improvements for TPE 2017 Tobacco Media Group (TMG), producers of the Tobacco Plus Expo (TPE), has announced a host of new strategies to signifi- cantly grow and expand its annual trade show starting in 2017. Along with a new, more modern brand identity, the company is rolling out a slate of enhancements designed to attract more industry buyers and connect them with show exhibitors. To accomplish these goals, TMG has partnered with Tradeshow Logic as the newly appointed show producer, a company which specializes in growing and adapting trades shows. The Tradeshow Logic team will serve as the gen- eral contact for all show inquiries as well as exhibit space reser- vations and booth location selection; engagement sponsorships; and exhibitor new product announcements Among the changes, TPE 2017 has moved back to its tradi- tional event dates most desired by buyers; next year's show will be held on January 25-26, 2017 at the Las Vegas Convention Center. In addition, a new show floor layout has been introduced organized by merchandise categories (general merchandise, alternative mer- chandise, tobacco merchandise, and vaping merchandise). To attract more buyers, TPE is creating multiple features strategically positioned throughout the show floor to drive traffic and deliver more unique value to buyer-attendees. In addition, it is creating a complimentary program for exhibitors to increase new product exposure and encourage more new product launches at TPE 2017. Organizers will also roll out new targeted attendee marketing and a high-tech online show plat- form featuring exhibiting companies, categories, and products. For exhibit, sponsorshop, or attendee information, contact Tradeshow Logic by visiting www.tobaccoplusexpo.com. KT&G Recommits to U.S. Market South Korea-based KT&G, the sixth-largest cigarette company in the U.S. by sales, is seeking to grow its share of the U.S. market by expanding distribution channels and introducing more ciga- rette products tailored to American consumers. Korea's largest tobacco company announced it will move its U.S. headquarters from Oklahoma City to Dallas to use its larger presence in Texas as a jumping-off point for building its business in other states. In recent years the company has been investing substantial resources to build its market share primarily in the Middle East and the Central Asia, but now wants to increase its sales in the world's third-largest but highly competitive cigarette market, where obtaining approval in all 50 states has been a long road. The company first entered the U.S. market in 1999, but now now offers a dozen brands in 45 states, where it sold a total of 2.82 billion cigarettes there last year.

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