Retail Observer

August 2016

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM AUGUST 2016 10 H eld at Pier 92 in NYC, this year's Dining By Design was co-located with the Architectural Digest Design Show (3/17-20) at Pier 94. One ticket allowed attendees access to both events. "DINING BY DESIGN is a celebration of the design community's generosity and creativity, gathering our biggest supporters together for a noble cause. As the support for this event continues to grow, the possibilities for DIFFA to increase awareness and touch more lives also grows. Our goal is to convey that HIV/AIDS is still a critical issue, while merging our passion for design to create a memorable experience that will raise much needed funds to make grants here in New York, and across the United States," says Johanna Osburn, DIFFA's executive director. DINING BY DESIGN—known as one the design industry's premier fundraisers—featured table-top designs from almost 40 local and international designers, architects, manufacturers and retail brands. Each table sponsor transformed a raw space into a dining display, featuring vibrant colors, their latest products and a variety of themes—many tying in cause-related messaging to further raise awareness. This year, Gensler, 3form and Herman Miller joined forces to create a display that features two AIDS awareness ribbons forming a heart. The motif illustrates the DIFFA'S DINING BY DESIGN, NYC

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