RETAILOBSERVER.COM AUGUST 2016
20
BERTAZZONI INTRODUCES AZZURRO TO
ITS PORTFOLIO OF FINISH OPTIONS
Brand launches the world premiere of new teal
color available exclusively at Pirch
Bertazzoni, the world's oldest family-owned manufacturer of
major appliances, announced in an exclusive collaboration with
high-end lifestyle retailer, Pirch, the newest addition to its lineup of
finishes: Azzurro, a vibrant teal color. The decidedly bold design
becomes the ninth color offering from Bertazzoni, supporting the
brand's mission to help homeowners cook beautifully.
This model continues the brand's highly innovative lineage of
luxury automobile finishes on its ranges, developed and applied by
the world's most renowned Italian sports car manufacturer.
The stunning style makes its debut at the grand opening of the
Pirch SoHo Flagship Showroom in New York City. Pirch, the luxe
appliance retailer with locations nationwide, brings brands to life in
experiential showrooms for guests to try products before purchase.
The Azzurro finish is available exclusively at Pirch—beginning in
New York and expanding into additional North American markets in
the summer of 2016.
"The introduction of Azzurro exemplifies Bertazzoni's focus on
delivering beautiful products that celebrate the art of cooking,
Italian passion, and artistic elegance," said Valentina Bertazzoni,
director of brand management & styling and sixth-generation family
executive. "We are delighted to collaborate with Pirch to bring
Azzurro—as well as the full kitchen suite of Bertazzoni appliances—
to homeowners interested in truly remarkable design and
functionality."
The saturated hue is initially available on the Bertazzoni 48" Dual
Fuel 6-Burner & Griddle, Electric Self-Clean Double Oven, and it
will be added to additional models in the Professional Series this
year. The range provides impressive performance attributes,
including:
• Stainless worktop with matching handles
• Six exclusive brass power burners with Bertazzoni's exclusive
dual gas ring technology for accelerated time-to-boil times and
delicate simmer cooking
• An electric convection self clean oven offering nine cooking
functions for a precision-focused cooking experience
• A fully-functional back and roast auxiliary oven
• Telescopic oven rack providing optimal oven access
• Soft-close oven doors carefully balanced for easy opening and
smooth closing
• Electric stainless steel griddle
• 2 years parts and labor warranty
Azzurro builds on the impressive library of finishes available for
Bertazzoni appliances, which includes Black, Pure White, Yellow,
Orange, Red, Burgundy, Matt Cream, and Stainless Steel.
To learn more about Bertazzoni, visit us.bertazzoni.com.
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