Retail Observer

RETAILOBSERVER.COM AUGUST 2016 30 product manager. "After watching consumers experience significant frustration trying to drag their coolers through the sand, our industrial designers built upon many of the innovative features developed at Igloo throughout the last 69 years and integrated the latest technology, design and benefit-driven features. The result is the Trailmate, a whole new breed of cooler, which allows you to take your party anywhere." KEY PERFORMANCE FEATURES INCLUDE: • Oversized, 10-inch, never-flat wheels with superior ground clearance to sail smoothly over sand and tackle difficult terrain • Exclusive Glide technology telescoping handle reduces towing effort by fifty percent • Exclusive Ultratherm insulated body and lid provide prolonged ice retention performance • Cool Riser Technology elevates the cooler from hot surfaces, improving cooling performance • Marine-grade, rust resistant materials perform in all climates Because good times always happen around the cooler, the Trailmate offers a number of unique features to make celebration more convenient and fun including: • Butler tray acts as a multi-purpose serving surface and conveniently stores under the lid when not in use • Suspended interior food basket to keep food items cold yet dry • Water-tight storage box keeps pocket-sized essentials safe and dry • Exterior storage pocket for essential accessories like sunscreen or bug spray • In between pictures and posts; keep your mobile device handy, off the ground and within view by propping it up in the lid's integrated media stand • Bungee tie-down loops to secure and haul extra gear • Accessory holders transport and add additional support to beach umbrellas or fishing rods • Two conveniently located bottle openers—one on each side of the cooler— make opening bottled beverages easily accessible • Four self-draining drink holders molded into the lid keep cold beverages within arm's reach • Threaded, garden hose compatible drain plug for easy draining • Capacity: 70 quarts • Dimensions: 23.6" H x 34.6" L x 19.7 W • Weight: 35 lbs. • MSRP $ 299.99 • Color: Charcoal with Acid Green & Silver accents For more information, visit www.igloocoolers.com. THE MAYTAG BRAND BRINGS ITS ATTENTION TO QUALITY AND PERFORMANCE TO A POWERFUL NEW CORDLESS VACUUM More than 60 minutes of cleaning time on a single charge Maytag ® Vacuums proudly announces the debut of its newest product, the M600 Cordless Vacuum, a cleaning machine with all the performance and durability consumers have come to expect from the Maytag brand. The M600 features a long-lasting battery that provides an impressive 60-plus minutes of cleaning per charge. Maytag unveiled the M600 Cordless Vacuum at the 2016 International Home + Housewares Show in Chicago, Ill. What makes the M600 so powerful is its high-end, 44-volt lithium ion batteries, which will not fade during use. The vacuum's suction stays strong right up until the very end of the battery life. The battery's life can be monitored by simply pressing a button on the back of the vacuum that indicates how many "green bars" are left. During normal use, the Maytag Cordless M600 will provide over an hour of cleaning power on a single charge. More than 90 percent of vacuums used in the United States aren't actually built in the United States. Maytag is looking to change that. All mod- els of Maytag vacuum cleaners, including the new cordless M600, are assembled in St. James, Missouri. Maytag's Cordless M600 vacuum is backed by a 4-year warranty; the battery on the vacuum is covered by a 2-year warranty. It's slotted to be in stores in time for the fall sell- ing season and will carry a $499.99 minimum advertised price. For more information on Maytag vacuums, please visit www.maytagvacuums.com. I N D U S T R Y [ N E W S ] RO

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