RETAILOBSERVER.COM SEPTEMBER 2016
16
FRIGIDAIRE PROFESSIONAL
®
AND
SCOTT MCGILLIVRAY, HOST OF HGTV'S
INCOME PROPERTY, UNVEILED A NEW
BUILT-IN COLLECTION OF APPLIANCES
New built-in suite brings seamless
aesthetic to a collection already packed
with powerful performance at an
affordable price
Frigidaire Professional
®
and Scott McGillivray, host of
HGTV's Income Property, unveiled a sleek new built-in line of
professional-grade appliances, designed to easily and
seamlessly improve the look, feel, and performance of
the kitchen.
The introduction of the built-in line comes on the heels of a
successful launch of Frigidaire Professional
®
in 2015,
continuing its more than 90-year legacy of creating innovative,
first-of-its-kind home appliances. The new line, comprised of
wall ovens, cooktops, ventilation, refrigerators and freezers,
adds sleek, built-in options to the existing suite of professionally-
inspired appliances designed for consumers who are looking
for a professional-grade kitchen.
Research has shown that there is an underserved market of
consumers who want professional appliances, but don't own
them today. The size of this market accounts for 18 percent of
the mass/mass premium appliance market. This target is
specifically interested in professional appliances due to the
performance they offer, the look they offer their overall kitchen,
and the durability that they offer. However, they're not willing to
buy traditional professional appliances either due to the cost,
time, or their lifestage.
SEPTEMBER
I N D U S T RY [ N E W S ]
