Retail Observer

November 2016

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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NOVEMBER 2016 RETAILOBSERVER.COM 35 M EGA Group USA, a leading buying group in the furniture, mattress, appliance, electronics, home décor and outdoor furnishings space wrapped up its fall national convention in Nashville, TN. in late August. Many of the nation's top manufacturers and independent retailers met together over the course of three and a half days to connect, learn and thrive. "We believe that digital marketing, done right, levels the competitive playing field between independent retailers and big box stores," stated Rick Bellows, MEGA Group's president. "These are exciting times for our members. They can once-and-for-all take the nationals and power regionals head-on and win!" The week kicked off with a day of training opportunities for MEGA members, and some of the highlights included: • Mattress University, bedding focused sessions were a MEGA member favorite and each were filled to capacity. Industry leaders Mark Kinsley from Leggett & Platt, Bob Muenkel from Serta Simmons Bedding, and Dave Perry from Furniture Today offered retailers insights into strengthening their sales approach, the importance of educating customers in each interaction on the value of a good night's sleep, and a deeper look at industry trends. • MEGA members also embraced the variety of appliance training available. Consisting of nearly 14 hours, manufacturers providing a wealth of product features and benefits training, as well as draw, step, sell merchandising strategies that hit home with retailers. MEGA Group USA 2016 FALL SHOW WRAP-UP W O R KS H O P S T R A I N I N G O M E M B E R S H I P E XC LU S I M E G A M A D N E S S — K E Y N OT E S E A K E R S — W O R KS H O P S T R A I N I N G O P P O R T U N I T I E XC LU S I V E S — M E G A M E G A M A D N E K E Y N OTS P E A K E R W O R KS H O T R A I N I N G O P P O R T U N I T I E S M E M B E R S H I P E XC LU S I V E M E M A D N E S S — K E Y N OT E S P E A K E R S — W O R KS H O P S T R A I N T I E S W O R KS H O P S T R A I N I N G O S H O P M E M B E R S H I P E XC LS I V E S M E G A M A D N E S S K E Y N OT E S P E A K E R S T R A I N I N O P P O R T U N I T I E S training opportunities, workshops and membership exclusives featured at the nashville show

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