RETAILOBSERVER.COM NOVEMBER 2016
16
TRUE REFRIGERATION UNVEILS
TRUE EXPERIENCE SHOWROOM AT
GLOBAL HEADQUARTERS
3,000-square-foot showroom features five
distinct lifestyle vignettes
True
®
Refrigeration unveils the True Experience Showroom
at the company's global headquarters in O'Fallon, Missouri,
providing a new venue to showcase the distinctive,
handcrafted elegance of its products.
"We needed the showroom to be both functional and
inspirational, while showcasing how True refrigerators are
integrated into all types of styles from traditional to transitional
to very modern," said True Director of Sales and Marketing
Steve Proctor. "The True Experience Showroom highlights
how True's products are used by designers, architects and
homeowners to enhance indoor and outdoor kitchens and
entertaining areas."
The layout of the space was carefully designed to showcase
a variety of design concepts; host tours for dealers and
designers; accommodate VIP customer walkthroughs; and
allow for custom photography and educational events. The
3,000-square-foot showroom was divided by creating a
functional meeting space in the center and surrounding it with
five vignettes representing different concepts and styles:
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